Launching a new company, product or entering a new market is no easy feat. Success begins with on-the-mark research, effective planning, and a budget suitable to your goals. The plan specifically focuses on activities designed to generate incremental new revenue, or if you’re just starting out, a Go-To-Market (GTM) strategy introduces your company to the targeted audience and provides direction to realize revenue goals.
Our approach to crafting a GTM strategy for your brand follows our proven Brand Activism™ methodology. This disciplined approach begins with defining brand position. To achieve this we initiate our brand platform process that aligns internal and external stakeholders with target market needs. Next we move into creative development and messaging that translates your positioning into tangible brand assets. Selection of channels and media considerations follows as we identify the best means of distributing your message. Many firms end at this stage but we take it further by defining the key performance indicators and metrics for measuring success.
A Go-To-Market strategy is a subset of your overall marketing plan in terms of scope but covers many of the same tactical activities. The difference is these activities are dialed in to support, for larger companies, a more narrow focus on a product or a market. For startups the GTM supports the introduction of your firm to the intended market.