PPC

Paid Search (PPC)

Paid search, also called Pay-Per-Click or simply PPC is a search engine marketing (SEM) tactic that places targeted, sponsored ads in search engine results. The ads are shown in response to keywords entered by a user into their search engine search bar. Paid search is an effective way to attract potential customers to your website and provides a quick and easy way to identify high-traffic, well-converting keywords to guide a search engine optimization (SEO) effort.