Also known as conversion rate optimization (CRO), funnel optimization is the art and science of turning website visitors into customers. The goal of conversion optimization is to minimize the bounce rate and guide visitors to complete a goal on your website. A conversion goal could be any task you want a visitor to complete, such as a purchase, a subscription (to a newsletter) or a download (of a white paper).
Landing page optimization (LPO) involves the application of best practices to generate user-friendly design, compelling content and clear and persuasive copy to effectively guide visitors arriving to the page via paid search or an email campaign.
Video content consumption is the fastest growth segment online. The emergence and transformation of YouTube from a “fun” social space into one of the most powerful marketing channels is a testament to that. Optimizing and distributing video has a unique set of requirements and we can guide you to maximize engagement with your target audience.