Confluence is able to bring highly innovative market research to our clients. In addition to traditional research such as focus groups, surveys, concept testing and the like, we also offer emerging disciplines of research. These include ethnographic studies, ideation synectics sessions, semiotic analytic techniques and linguistic analysis.
The simple fact is, your customer should and must be the central focus of everything you do as a company. They are the reason you’re in business, and the driving force behind your success or failure. You need to know all you possibly can about their wants, needs, and, especially, how they perceive your brand, why they buy it, and the role it plays in their lives.
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