Our unique approach to brand development includes alignment of key aspects to define your brand’s voice. Included components are positioning, target market needs, attributes, brand promise, how you support the promises your brand makes and the values the brand upholds. When completed the alignment brings clarity to all future execution.
Before you start out, or really anytime you feel there’s a lack of clarity about your brand, take the time to express it in a simple, straightforward way. While there are many techniques that help surface that focus, the one I prefer sounds deceptively easy, but can be really challenging: What’s the category you compete in; what is the key benefit your brand delivers every time without fail; and what supporting reasons do you offer for that key benefit. Answer these, and you’ll have the focus you need to succeed.
Keep Reading