Confluence Digital
  • SOLUTIONS
    • Brand Services
    • Digital Services
    • Marketing Programs
  • Work
  • ABOUT
    • Leadership Team
    • Our Approach
    • Vision, Mission & Values
    • Industries We Serve
  • RESOURCES
    • Branding Guide
    • Travel Marketing White Paper
    • More eBooks & White Papers
    • Digital Marketing Tools
  • Blog
  • CONTACT
Press enter to begin your search

Southwest Windpower

SWWP-Find Oil_print_ad
View Larger
SWWP-Get-Wind_print_ad
View Larger
Skystream banner_print_ad
View Larger
  • 0 Shares Share
    0
  • 0

What We Did
Conducted consumer focus groups and business interviews in various US markets, with respondents segmented by the degree of their respective green lifestyle, from very much to very little. The results were then validated in a quantitative research study. We then chose test markets that offered both sufficient wind and a strong dealer network. The media mix included radio, newspaper and online display ads. We also produced a short video about Skystream, showing how it worked and satisfied owners. This ran on the landing page, the client website and on You Tube and Facebook.

Our approach was to have a landing page that asked respondents a series of questions to ensure they were likely purchasers. These names were then given to the dealers for follow-up. 

Program Results
The campaign resulted in generating the names and contact information of over 2,000 qualified respondents. These were given to the Skystream dealers in the appropriate markets for follow-up calls and visits.

  • Copywriting
  • Corporate Identity Sales Kit
  • Online Ads
  • Photography
  • Print Ads
  • SEO
  • Video
  • Previous Project
  • Next Project

PAGES

  • HOME
  • ABOUT
  • WORK
  • CONTACT

RECENT POSTS

  • A Lesson for Luxury Brands from a Failed Bath & Beauty Company
  • The Brand Activism™ Checklist
  • Our 5 Favorite & FREE Google Tools for Business
  • Content Marketing Guide for Better Brand Awareness
  • B2B Branding – Is it Different from B2C Branding?

OTHER IMPORTANT PAGES

  • Vision, Mission & Values
  • Terms of Use
  • Privacy Policy
  • Site Map

© 2021 Confluence Digital.

  • SOLUTIONS
    • Brand Services
    • Digital Services
    • Marketing Programs
  • Work
  • ABOUT
    • Leadership Team
    • Our Approach
    • Vision, Mission & Values
    • Industries We Serve
  • RESOURCES
    • Branding Guide
    • Travel Marketing White Paper
    • More eBooks & White Papers
    • Digital Marketing Tools
  • Blog
  • CONTACT