Corrected & Improved PPC Performance
Under our management the program’s performance was reversed fairly quickly. We immediately expanded use of the Google AdWords platform to include features previously not activated. Within 3 months the cost per acquisition was reduced to match the previous best performing period. With further testing, optimization and well applied management we delivered a program that with less budget was able to deliver more quality leads that closed sooner resulting in the company realizing a significantly increased return on investment.
SEE PPC SERVICESIdentified Target Consumer Segments
In support of Expedition Trips we executed our Brand Activism™ program to align internal and external views of the brand. A cross section of customers was surveyed to drill into what they valued most in the experience and how ExpeditionTrips delivered to meet those expectations. Additionally we evaluated the geographies where most booked trips occurred and geo-targeting was reconfigured to emphasize the most profitable. All creative assets were evaluated and new concepts where tested that addressed the needs and interest of high value customers.
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