Confluence Digital
  • SOLUTIONS
    • Brand Services
    • Digital Services
    • Marketing Programs
  • Work
  • ABOUT
    • Leadership Team
    • Our Approach
    • Vision, Mission & Values
    • Industries We Serve
  • RESOURCES
    • Branding Guide
    • Travel Marketing White Paper
    • More eBooks & White Papers
    • Digital Marketing Tools
  • Blog
  • CONTACT
Press enter to begin your search

Banner Bank

Sunset 2_print_ad
Ends of the Earth_print_ad
Sunset1_print_ad
Earth_print_ad
LOL at ATM_print_ad
BannerBank_MakeTheChange_rotating_digital_ad
BannerBank_Snapshot_CloseUp_rotating_digital_ad
whatevertheytake_print_ad
  • 0 Shares Share
    0
  • 0

The Situation: Consumers don’t like banks. At all. Banner hadn’t done research in very long time, did not know their customer, and were unsure why they banked with them. 

Program/Brand Goals: Prove Banner is on your side. We conducted consumer research and translated those research findings into a creative brief that focused on featuring products that prove we’re on your side: Free ATM, Nickel back every on debit purchases. Media mix included TV commercials, radio spots, and an integrated online, print, and billboard campaign.

The Outcome: Our support of Banner Bank lasted just over 2 years before transferring to an internal team. During our time new customer acquisition targets were exceeded in every market. The result on the Banner Bank stock price was a more than doubling ($18 to $41).

  • Copywriting
  • Online Ads
  • Print Ads
  • SEO
  • Social Media
  • Video
  • Previous Project
  • Next Project

PAGES

  • HOME
  • ABOUT
  • WORK
  • CONTACT

RECENT POSTS

  • A Lesson for Luxury Brands from a Failed Bath & Beauty Company
  • The Brand Activism™ Checklist
  • Our 5 Favorite & FREE Google Tools for Business
  • Content Marketing Guide for Better Brand Awareness
  • B2B Branding – Is it Different from B2C Branding?

OTHER IMPORTANT PAGES

  • Vision, Mission & Values
  • Terms of Use
  • Privacy Policy
  • Site Map

© 2021 Confluence Digital.

  • SOLUTIONS
    • Brand Services
    • Digital Services
    • Marketing Programs
  • Work
  • ABOUT
    • Leadership Team
    • Our Approach
    • Vision, Mission & Values
    • Industries We Serve
  • RESOURCES
    • Branding Guide
    • Travel Marketing White Paper
    • More eBooks & White Papers
    • Digital Marketing Tools
  • Blog
  • CONTACT