What Can We Learn from Klout Stars?

By October 20, 2011Analytics, SEO, Social Media

Image: Jay Baer Klout Score - Confluence Digital blogThere is nothing better than learning how to rock in social media from the “Doers” instead of the “Talkers”, which is why I am big a fan of the Klout Stars series.

The blog series highlights top influencers in social media and how they got to where they are today.

That said, in my experience, even though the platform aims to measure user’s influences across all their social networks, for now it is really only a reference point for how influential they are on Twitter.

Now back to the Doers and what can we learn from them, I decided to do an analysis on the last 10 featured Klout Stars.  Here is my analysis and 3 takeaways:

Chart: Klout Stars analysis - Confluence Digital blog

 (Click on picture to enlarge)

#1 Know Your Audience then Choose Your Style

The majority of the last 10 featured Klout Stars are either “curators” or “thought leaders” who have been on Twitter for almost 2 years or more.  These two types of influencers know exactly who their audience is but differ in the way they make them fall in love with them.

The curators do a great job of filtering massive amounts of information to deliver the most interesting selections to their audience, which is why they are much appreciated.  The thought leaders on the other hand not only share relevant news but give their opinion, which is highly valued as they help their audience understand the information better.

Both styles of influencing require a deep connection with the audience which can be achieved by building persona profiles and by actually meeting some of your followers offline.  Klout Star Dan Shawbel recommends to narrow your focus and to be consistent.

#2 Interact with People and Tweet Often

The average number of tweets per day of all the Klout Starts’s accounts I examined is around 31, which follows Klout Star Jay Baer’s advice that if you want to make social media work for you, you really have to put in the time.

Also more than one Klout Star emphasized the importance on interacting with your followers to keep them engaged and active.

#3 Listen to Be Listened but Don’t Over Do it

Most of the Klout Stars have a follower-to-friend ratio or around 1 or above, which means they are listening and being listened at a healthy rate.

Some users follow accounts regularly to get followed back to build their network on Twitter.  This is fine and it works because I tried it, but if at any point you stop getting followed back where your follower-to-friend ratio starts getting far below 1, then it’s time for you to check back on your social media strategy and re-analyze your audience and the content you are sharing.

Also please keep in mind that the downside of this technique is that your Twitter profile feed will become useless in the long run and you will need to create lists to keep in touch with your close or most interesting followers.

Useful Link: What is your Follower-Friend Ratio?

Are you a “Doer” and rocking your social media? Share with us what’s working for you in the comments below.


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Eric Layland

Author Eric Layland

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