It’s not unusual, in fact it’s quite common, to have music on in the office while toiling away on projects. What recently struck me was how many songs are clearly about SEO and digital marketing. Who knew? As this concept started to take hold in my ears/brain, I began to dissect the songs and really listen to the lyrics for meaning. Digital marketing is everywhere…it was amazing! Mindblowing! In fact these artist are true soothsayers having penned lyrics before the dawn of the internet and digital marketing. It’s truly remarkable.
So let’s start this countdown of songs about digital marketing and SEO!
5. Stereo MC’s: Elevate My Mind
The song begins with a chorus alluding to a CEO with little knowledge of digital marketing. The chant of, “I wanna go higher” clearly showcases a lack of understanding. It’s not about ranking, it’s about using appropriate media to target all phases of the purchase funnel. It is after all ultimately about driving conversions. The line, “We’re on the ground floor got lots to learn” as we all know mastering any skillset beit SEO, PPC, social media, analytics, content, etc. requires constant learning. How prophetic…and they wrote the lyrics in 1990! Check it out for yourself and give it a listen.
4. Billy Squire: Everybody Wants You
This tune is dedicated to the digital marketing rock stars. You know them by the singular monikers they go by like: Rand, ShoeMoney, and of course Avinash. They’re at all the conferences surrounded by entourages fighting off the groupies. The opening riff is punctuated by the band one by one emerging on a balcony (we’re always looking up at the digital rockstars) as they mockingly snap their fingers! Right off the bat the rock stars are looking for bigger challenges calling out their wanna-be clients in first-person with the line, “You know their business, you think it’s a bore. They make you restless, it’s nothing you ain’t seen before…” Does it sound a little cocky? Sure. But when you’re one of the best….Everybody Wants You!
3. Motorhead: Ace of Spades
Hell yeah Lemmy knows about SEO…black hat of course. In this classic tale of temptation, Lemmy represents the allure of trying to game Google’s algorithm with shortcuts and black hat tactics. Beware of the “consultant” Der Lemmster tempting your VP of Marketing with a guaranteed first page of Google ranking overnight! “If you like to gamble, I tell you I’m your man…You win some, lose some, all the same to me!” Lemmy plays to the weaknesses in a not-so-savvy marketing VP by getting buy-off on an overpriced “Panda Audit” proposal. In the closing verse the VP has yet to learn her lesson, “Pushing up the ante, I know you want to see me…The only thing you see, you know it’s going to be, The Ace Of Spades.” Yes, another blackhat SEO that failed to deliver sustainable results and the marketing budget paid dearly. The ace of spades metaphorically representing another Google slap and index delisting!
2. Hues Corporation: Don’t Rock The Boat
Digital marketing goes disco! Sort of. Hues Corporation recounts the tug of war between traditional off-line marketing and online marketing. In the first lines the digital marketing manager is challenged by a senior broadcast media focused co-worker. After being confronted with a report showing digital attribution had a much larger influence on attracting first time buyers that previously known. The traditional marketer recounts how the two used to work well together in the line, “Up to now we’ve sailed through every storm…” The lyrics also hint at what could be an inter-office relationship that crosses the media divide. Scandal is not doubt about to erupt when the boat gets rocked! To top it off, the video showcases snazzy disco dancing in lemon yellow leisurewear. Not to be missed!
1. Motley Crue: Take Me To The Top
If there was ever a song more perfectly crafted about SEO someone please tell me. Vince Neil screams about “violations” (Google slaps – duh!), “black hearted ally fight” (using black hat in a competitive vertical), “Too many times victim accusation” (competitors calling foul at your success), and of course the client who screams of only one objective, “Take me to the top!” Unfortunately Google’s YouTube didn’t have a great quality video to share with you but there’s one none the less.
So there you have it. My top 5 songs about digital marketing. What you think? Got favorites to share? Let me know what you think.