Getting the most out of any engagement, whether it be with a digital marketing agency or any other type of company or person, first requires picking a good partner/provider. But the work isn’t over once you’ve chosen one. Once you enter into any type of engagement where you are the client, there are a few things you can do to make sure you’re getting the most out of that engagement. Step One: Be A Good Partner Time for a little self-reflection. Look in the mirror. Are you an asshole? Do you know you’re difficult to work with and secretly enjoy getting a rise out of people or worse, find pleasure in trying to intimidate to get your way? C’mon let’s get serious. Let’s grow up. Digital marketing can be complex. There are a lot of moving parts and success often requires successful navigation across an organization. We need to earn buy-in from other teams like IT, Finance or Compliance. Notice I use the word “earn” in reference to getting buy-in and that also applies to respect. I’ve got over 18 years of working with clients providing digital marketing solutions. I love what I do and the teams I put together are damn awesome. Yet I’m dumbstruck by what we encounter while in cooperation with and service to others. So in this blog will indulge a bit. I’m going to rant about personalities we’ve encountered. If you fit one or, heaven forbid, more than one profile, I suggest a self-check.