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User Testing

Why Saying “I don’t know” Makes You a Good Marketer

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“Until you can admit what you don’t know, it’s virtually impossible to learn what you need to. Because if you think you already have all the answers, you won’t go looking for them.” ~Stephen Dubner

On my last commute to work I was listening to the most recent Freakonomics podcast based on a chapter in their newest book titled “The Three Hardest Words in the English Language”. Here’s the link to the podcast, I highly recommend it. And I will be buying the book. (And no, I have no affiliation with Freakonomics, but I do love their stuff.)

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