In the first post on this series I explored the relationship between cookies, privacy and the value of content in the context of 2 questions I was recently asked in the forum:
1. Are you willing to give up your “privacy” in order to have easier-to-use websites?
2. Are you willing to give up your “privacy” so that the ads you see on websites are likely to be more relevant to you?
Another factor we should consider when discussing cookies and privacy is that there currently does not exist a set definition of privacy. I venture to guess that we all define it differently. Maybe we wouldn’t find as many unique definitions of privacy as there are snowflakes, but I am certain that most of us fall somewhere in the middle between the two extremes endorsed by Facebook’s Zuckerberg on one end, and organizations like the World Privacy Forum on the other. It’s just that the folks on the extremes make the most noise and generate the discourse.