As the importance of digital marketing continues to increase along with the growth of the Internet, some businesses wonder whether they should forgo traditional marketing altogether and stick to digital marketing solutions. At the same time, some businesses that have historically used traditional marketing remain skeptical about using digital. The truth is an effective marketing campaign typically incorporates a balanced mix of both.
Inbound marketing, it’s a term you hear a lot, but what exactly is it? There are tons of different definitions online, and so we’ll start with the most basic definition of inbound marketing, which is: a set of marketing tactics that center on driving customers to your site (and hopefully, eventually your product or service). Simply, it’s helping customers find you, instead of the other way around.
These tactics include: making your site easier to find (SEO), driving traffic to your site (quality content creation), getting quality resources to link to your site (inbound links), and communicating directly with the audience via your website, blog, or social media (building customer relationships). And by doing all of these things on a regular basis (this means at least weekly, yes, it takes time) you will be building a strong web presence and increasing your brand awareness at the same time.
Even though the Internet has tons of content that users are able to download, modify, save, etc., that doesn’t mean that content is free. Most content is copyrighted and “borrowing” amounts to plagiarism. So what is a blogger in search of great, free images to illustrate their point to do? Well, you could always snap your own photo or create your own image. Or, you could look to the Creative Commons for inspiration.
In this post we’ll discuss why images are important to online content as well as what images you are (legally!) free to use.
Regardless of whether your business sells goods or services to individuals (B2C) or other businesses (B2B), the basics remain the same. There’s a market to think about and a business plan to execute. And if you’re reading this, you are probably thinking about digital marketing as a part of your overall marketing strategy and wondering how it can help your business grow.
Confluence clients represent a mix of B2B and B2C businesses. So in early conversations we often get asked to explain in what way our approach differs when we work on a digital strategy for a B2C vs. a B2B client.
While it’s true that the buyer of any service or product is ultimately an individual, the path to getting there differs in significant ways.
Whether you are a digital marketing professional or just someone trying to drive more traffic to your blog or company website, there are certain trends you must take into account when designing your digital marketing program. In this blog post we identify the top five trends in digital marketing that – in our view – will have the greatest impact on the effectiveness of your digital marketing effort.
No one website has only one type of visitor. Take any website, blog, social media channel and you will find that almost all of their visitors can be categorized into at least one of ten different groups that make up their “target audience”.
In the following blog post we will identify these 10 types of visitors, as well as share with you some of our “targeted engagement tips”.
1. Target Audience: Regular Returning Visitors
Returning visitors are already familiar with your site so they presumably already know their way around.
Targeted Engagement Tip 1: Do not target these visitors with introductory or instructional language (along the lines of how to navigate the site), instead try adding a welcome back message, perhaps near the top of the page.
We often get asked by clients, prospects and project collaborators in other fields to explain why we recommend they include a specific channel or technique in their digital marketing mix.
The question may come from any part of the organization, but typically it is asked by an individual playing one of the following 4 roles in the organization:
- C-Level executive or business owner
- Financial decision maker
- Marketing manager
- IT or technical influencer
For smaller to mid-size businesses the person asking about digital marketing may be the decision-maker, but more often they are our key contact, our marketing, sales or IT champion at the client business.
OK, so some folks are predicting that Judgment Day is around the corner and here at Confluence I’m stepping on the gas to reach our 1000 Twitter followers goal before then.
As of today we are only 124 followers short of that goal, and I thought of sharing 5 FREE Twitter tools I have been using to help us connect with the broader social media world. These may come handy to help you get started with or optimize your social media efforts.
Google, Bing and Yahoo offer online business listings to help promote your business to local Internet users. Claiming, adding, and validating your online business listing page in the local business directories can increase your business and website traffic, enhance your search engine optimization efforts, attract new customers, and reduce your marketing costs by increasing your local business’ Internet visibility.
Whether you own a barber shop or a home electronics store, with97% of consumers using the Internet to research products or services in their local area before they buy, and 53% of Bing mobile search queries focusing on local results, maintaining a local search presence for your business is critical to your success. Fortunately, claiming or setting up your page in local business listings is easy and in most cases free.
Ajax and SEO are like oil and water. They don’t mix. Like with Flash, using Ajax on your site to present non-critical information to viewers can enhance the user experience and add interactivity and pizazz to your site. Using Ajax to completely implement your site design presents challenges for the search engines. However, with the right approach, you can achieve peaceful coexistence between Ajax and SEO.