On the way to the office yesterday morning – as I often do – I was listening to NPR. I heard a story about Walgreens and how the drugstore chain was reinventing itself and moving in on department stores.
SEATTLE, WA August 8, 2013 – Seattle-based digital marketing agency Confluence Digital, LLC has formed a partnership with The Harris Agency Inc., one of Hawaii’s largest advertising agencies. The partnership enables Harris Agency’s clients access to a full suite of digital services to integrate with their traditional marketing programs.
Depending on the size of your digital marketing program it can include many seemingly separate parts that can be hard to keep track of if you’re not familiar with the process and workflow of certain digital marketing tactics. And so, we’ve put together this infographic to illustrate how the different aspects of digital marketing (web development, SEO, PPC, etc.) fit together to form a cohesive and comprehensive digital marketing program.
From sales to maintenance this guide is a great way to visualize the steps your digital marketing team takes to setup and maintain your digital marketing program. Understanding how web development, SEO, and PPC all integrate together to form a digital strategy can help you determine whether or not your digital marketing program is on the right path.
Whether you’re interested in becoming a digital marketer, or an agency hiring a digital marketing specialist to join your marketing team, or even if you’re a business owner hiring a digital marketing agency to take over marketing completely, there are a few commonalities I’ve noticed, and you should look for, amongst those who succeed in digital marketing.
One of the most important aspects of any digital marketing program is setting up qualitative and quantitative metrics to measure for success. Any digital marketing agency you do business with should not only be able to help develop these metrics, but they should be able to point to specific case studies in which their digital marketing program was successful. And that is why Confluence Digital has put together another digital marketing case study:
A local, small business accountant seeks growth with small digital marketing program in highly competitive online market.
Challenge: a local, small business accountant in a highly competitive industry, with an extremely limited marketing budget and no time to devote to marketing, wants to increase revenue and grow as a business.
There are several different reasons why people decide to hire a digital marketing agency, including everything from increasing brand awareness to increasing overall business revenue. For most business owners, hiring a digital marketing agency isn’t a decision that happens overnight, however as more and more people are beginning to accept the permanence of the Internet, it’s becoming nearly impossible not to see that online marketing is necessary to compete in today’s market. Today, if customers can’t find you online, you are losing business, that’s practically a guarantee.
Since Google announced that it will be shutting down Google Reader on July 1, 2013; people are looking to understand why Google has taken this decision and find some alternatives. After looking around the web to find some answers and save you some time, below is a recap of the top questions and answers regarding this event.
Summer 2012 was unlike any other in my 20 years in Seattle. With the exception of a 14 minute summer shower, we would have had something in the neighborhood of 70+ days in a row without precipitation. It was on one of those brilliant sunny days in August that I went for a lunch time stroll in Confluence’s Fremont neighborhood. I expected to get lunch. I didn’t expect to get a child.
Confluence Digital would like to congratulate Team Double Check Cycling on a successful 2012 season. As title sponsor we’re thrilled to hear the team will be represented in the UCI Cyclocross World Championships held in Louisville, KY February 2-3, 2013. Kudos goes to the entire team with special mention of Ian Searle and Buff Hooper who’ll represent on-bike in Louisville and their traveling support circus of Cosmic Miller, John Roberts, Roland Goeckel, Bruce Roberts and Scott Moore.
Banks and credit unions have earned their reputation for an approach to marketing that is less than cutting edge. The big guys have been in digital for years, ratcheting up their efforts to go beyond mere banner ads. The recent turmoil in the banking sector has pushed other financial institutions to embrace digital with more gusto than they have in the past. Regional and local banks don’t need to be left out. There are many options for progressive-minded marketing teams at smaller, more nimble players in the banking game.
Let’s first start with the idea of “digital marketing.” It’s more than just your main corporate website. Digital marketing extends through all online and mobile channels — any digitally-based activity that promotes services, drives customer acquisition or helps retain existing relationships.