Building strong, loyal, and excited online communities is in some ways a lot like building any other type of relationship; however there are four specific steps you must remember in order to improve your social media game and succeed at creating and maintaining a vibrant community online.
1. It’s Not About Me, It’s About You
It’s important to understand that at least initially customers don’t really care about you or your product. They find you because they have a problem or a need, and they are looking to learn how your product or service can help them reach their goals. Once you have their attention, they’ll care more, but it is important to keep the conversation focused around how you can continue to better serve each member of your community, and not around your product or service.