Category

Social Media

4 Key Steps to Building Strong, Loyal, & Engaged Online Communities

By | Social Media | No Comments

Building strong, loyal, and excited online communities is in some ways a lot like building any other building-online-communitiestype of relationship; however there are four specific steps you must remember in order to improve your social media game and succeed at creating and maintaining a vibrant community online.  

1. It’s Not About Me, It’s About You

It’s important to understand that at least initially customers don’t really care about you or your product. They find you because they have a problem or a need, and they are looking to learn how your product or service can help them reach their goals.  Once you have their attention, they’ll care more, but it is important to keep the conversation focused around how you can continue to better serve each member of your community, and not around your product or service.   

Read More

The 5 Mistakes Businesses are Making in Social Media Marketing!

By | Social Media | No Comments

At this point the value of social media marketing in SEO is indisputable.  So the question isn’t social-media-marketing-mistakeswhether or not businesses should use social media marketing tactics, but instead, what they should do to use that social media effectively, and what are the biggest mistakes they need to avoid making?

Here are the five biggest mistakes businesses are making in social media right now, and how you can avoid them. 

Read More

What Facebook’s New “Want” Button Could Mean for Your Business

By | Social Media | No Comments

As some of you may have heard, Facebook has recently decided to begin allowing a select few Facebook-Want-Buttonretailers to test a new “want” button feature on the popular social media website.  Though the importance of businesses using Facebook (and other social media sites) has been questioned by some traditional marketers, this new feature may, at the very least, lead many to reconsider that view. And here’s why:  

Read More

Did Social Media Kill the SEO Star?

By | Social Media | No Comments

did-social-media-kill-the-seo-star
As we have pointed out before on this blog, social signals (“likes”, “shares”, “tweets”, etc.) have started to gain considerable traction and value in Google’s search engine results.  This development has accelerated with the advent of Google+ and Google’s big push to give their site prominence and the search engine company started to reward social engagement with “brownie points” in the form of better SERP rank. It has also led many of our clients and prospects to ask us whether this meant that SEO was being being replaced by social media, and to what extent were the SEO tactics they were relying on to attract visitors to their site now out of date? 

Read More

Confluence Digital is now a HootSuite Pro Solution Partner

By | Social Media | No Comments

HootSuite is a social media management system for businesses and organizations to collaboratively execute hootsuite-logocampaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.

Earlier this year HootSuite hit 4 million users, including 79 of the Fortune 100 companies. Along with HootSuite’s web platform, 20% of users access the dashboard through their mobiles including iPhone, Android, Blackberry and iPad. HootSuite also offers localized versions of their dashboard in six languages – English, French, Italian, Japanese, Spanish and Portuguese.

Read More

How to Crosspost Your Blog Content to Social Media Sites

By | Social Media | No Comments

Once you’ve finished writing and publishing a blog post to your blog, you’ll want to share it with as crosspost-buttonmany of your readers as possible.  That’s where we recommend you crosspost that content to all of your social media channels. Distribution of content via social media is one of the best ways to engage with your audience attract visitors to your website and help your search engine optimization efforts all at the same time. But this redistribution or crossposting of content takes time. Lately some social networks have taken it upon themselves to make it easier for their users to share and re-post content on other social media networks to other networks the users may subcribe to. One such example is Tumblr, which allows its users to autopost to Facebook.  

Read More

Category Bug on Google+ Local Pages You Should Know About

By | Social Media | No Comments

During the past month I’ve been struggling to change a category on a clients’ business listing, now a Google-Plus-Local-Page-LogoGoogle+ Local Page. 

When editing a Google+ Local Page as a business owner you get re-directed to the Google Places Admin Dashboard.  

The problem is, after editing the business information of a listing (which in my situation was a change in the order of the business categories) the change is not reflected on the Google+ Local Page.

Read More

Google+ Local Pages Vs Google+ Pages

By | Social Media | No Comments

Is the title confusing? Well it doesn’t get any less confusing than that which is why I’m writing this post.  This article explains the difference between Google+ Local Pages and Google+ Pages in Google+.

About Google+ Local Pages Listings 

Google Places business listings were recently migrated to Google+ under a tab called ‘Local’ which is why the name is Google+ Local.  Below is a screenshot of our Google+ Local listing.

Google-Local-Pages-Listing

Note the popup window that says ‘Page’ above.  The reason for this is that Google may at some point be merging their Google+ Local listings with their Google+ Pages which is why the tag ‘Page’ is also on their Google+ Local listings.

Read More

Sending Social Signals: A Social Approach to SEO

By | SEO, Social Media | No Comments

If you’re a business owner, internet marketer, or just someone interested in SEO, you’ve most likely already social-signals-seoheard about Google using social signals to influence sites’ Google ranks.

The rank a site gets and where it shows up in Google’s search results is based on several different factors that make up an algorithm.  Google’s algorithm has gone through many changes over the years always in hopes of better providing Google users with the most accurate, high-quality and trustworthy content.  

Read More