In a previous blog post we discussed how beneficial social media can be to businesses as well as how hard it is to measure ROI in social media. Because many businesses big and small operate with the mentality “if it can’t be measured, it isn’t worth doing”, in this blog post we will discuss available Facebook metrics that businesses can use to determine ROI on that platform.
Facebook is perhaps one of, if not the, most popular social media channel used today. Facebook is so popular that it is considered strange for an individual (no matter their profession or station in life) to not have a Facebook page. Here are three metrics any business can measure in order to see if your business is using Facebook effectively and getting you a higher ROI: