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SEO

Press Releases Online: The Truth About Their SEO Value

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press-releases-seo-value

Google has once again revamped their recommendations on what links should and should not be ‘no-follow’. You may already know that Google currently recommends for webmasters to format comment links, paid advertising and site-wide links as no-follow, meaning that these types of links do not pass on the strength of their referrals as a signal to search engines. Accordingly, they do not have an effect on Google’s PageRank algorithm, which Google is keen to protect from being ‘gamed’ by crafty (and often black hat) SEO’s.

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A Guide to Local Listings with Online Directories

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A recent study by BrightLocal, found that 95% of consumers had used the internet to find a local business in the last 12 months – an increase of 10% compared to 2012.  When searching to find information on different types of businesses, consumers show a variety in usage of online media such as search engines, directories, and numerous local publishers. Hence, in order to reach their target audience wherever they search, local businesses should ensure an integrated presence of their information across all types of media, including local listings.

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Is Link Building Just a Numbers Game?

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In short, the answer is yes. Although it might not necessarily be the numbers you’re thinking of.  The total number of backlinks to your site does matter, but not nearly as much as the quality of the links themselves, which are measured through other systems of numbers; Domain Authority, PageRank, MozRank, Alexa Rank, etc. However, it isn’t these statistics either, as helpful as they are, that we should center a link building campaign around. Instead, focus should be placed on the same numbers the client is most interested in; the ones related to their core business goals — revenue growth, traffic statistics, new leads, new sales, trial signups, positive reviews — these are the types of numbers that matter.

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Do I REALLY Need to do Google+ for My Business?

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Most businesses are already spending time connecting with their audiences on Facebook, Twitter and LinkedIn.  There have been so many success stories about marketing on these channels that the potential for high ROI via Facebook, Twitter, and LinkedIn is so alluring that even if a company hasn’t gotten business through those channels, they understand the potential value there. 

However, the same cannot be said for Google+. Because some people are already feeling overwhelmed managing 2-3 social channels, and because there hasn’t been much noise about Google+ success stories, many people are wondering, is Google+ even worth it? 

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Link Building Tips: 6 Elements Every Email Pitch Should Have

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If you work in the digital marketing sphere, I don’t need to tell you how important email is. Send regular updates to your boss and you will become known for your consistency. Accidentally hit reply-all withlink-building-email-pitches a snarky message and you could lose a client.  When reaching out to create links, email will be the bread and butter tool for contacting site owners. This can hold particularly true if you wish to contact a large number of site owners at once through a mass mail delivery. The strength of your email pitch can have a huge influence the success or failure of your campaign. There are a lot of factors that can influence how you approach potential targets for outreach, but in general you will want to make sure your email pitch satisfies these six elements. 

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How to Tag Bing Ads to Track Traffic from Bing in Google Analytics

By | Analytics, SEO | No Comments

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It’s important to always be aware of how well your Paid Search Campaigns are performing. Conversion tracking allows you to see the actions that customer takes after clicking on your ads – whether they purchase your product, sign up for your newsletter, or fill out a form to receive more information.  By tracking conversions you can improve existing campaigns and get better return on investment (ROI).  However, tracking AdWords data in Google Analytics is a bit more straightforward of a process than, tracking Bing ads data.

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Optimizing YouTube Videos: SEO Cheat Sheet

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Optimizing-YouTube-Videos-SEO-Cheat-Sheet
There are a number of different things you can do to in optimizing YouTube videos for search.  This cheat sheet should help you get started reaching a much larger percentage of your target audience.  In this cheat sheet we will go over how you can both optimize your
YouTube videos and your YouTube channel.  

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