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A Mini-Primer on Google AdWords Remarketing

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Remarketing is the term Google uses to describe the practice known as retargeting in the non-GoogleMini-Primer-Google-AdWords-Remarketing search marketing lingo. The AdWords remarketing feature enables advertisers to cookie the browsers of visitors who visit their website to later re-target them with (targeted) text or banner ads when they visit other properties on the Google Display Network, such as YouTube, Gmail or any website participating in Google AdSense and serving Google ads.

Google first introduced remarketing in 2010 and we liked it then, but with some recent innovations we like it even more now.

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Display Advertising Q&A With A Digital Media Expert Part I

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The digital media landscape is rapidly evolving. We sat down with an independent digital media consultant, and asked her a series of questions on the state of display advertising.  With over 17 years of experience in digital, traditional and data marketing and sales, here are her answers

Question 1:

How many times have you heard from a client, “I’ve never clicked on a banner ad”? Does anyone still click on banner ads?   

Answer:

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Salesforce Ends AdWords Integration … Now What?

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Salesforce announced May 1st that they will no longer integrate with AdWords. In their announcement they suggested that advertisers turn to one of their partners that are working on solutions to integrate Salesforce with AdWords. Below the list they provided, they also included a disclaimer, making sure it was clear that those references were not equivalent to an endorsement or affiliation or guarantee that they’ll actually work. OK, so now what? Since many of our clients have relied on the Salesforce and AdWords integration, we thought we would gather some reviews on the solutions that are being recommended the most and see how they compare.  

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6 New and Important Terms in Google AdWords Search Funnels Defined

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While news of the biggest change to Google advertising is spreading around the World, Google AdWords has been supplemented with quite a few unfamiliar and sometimes confusing features. In this blog post I’ll clarify 6 of the most important new features in AdWords, so you can keep up to date with AdWords and Paid Search Advertising.

Google AdWords Enhanced Campaigns

Undoubtedly the biggest change, we’ve explained what “enhanced” means in AdWords Enhanced campaigns in a previous blog post. The new enhanced campaigns is big news for digital marketers, however, it isn’t the only new change to Google AdWords. If you’ve enabled conversion tracking, you’ll should now be able to see a new section within the column customizer for Search Funnels.

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Are You Ready to Go Mobile (GoMo) with AdWords Enhanced Campaigns?

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I stared drafting this post last week, shortly after the AdWords Enhanced Campaigns were announced. I decided to wait until I’d had a chance to sit through Google’s latest (second in the weekly series) webinar on Enhanced Campaigns: Enhanced Campaigns 201: Device bid adjustments & smarter mobile ads before posting. I have incorporated and will call out the key takeaways (specifically to go mobile) throughout my post.

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What Makes the AdWords Enhanced Campaigns “Enhanced”?

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On 02/09/2013 Google announced what amounts to a paradigm shift in how AdWords campaigns will be managed from now on with the introduction of a new set of tools it dubbed “Enhanced Campaigns”.  That day we posted an initial high level overview of the AdWords Enhanced Campaigns features.  We shared that enhanced campaigns would enable advertisers to manage their ads on multiple technology platforms, view multiple types of conversions in the same interface, among many other new features.   

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Brave New AdWords: Google Announces Enhanced Campaigns

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When last Thursday I had lunch with a friend at Google AdWords and she hinted that there would begoogle-adwords-enhanced-campaigns a big announcement coming from Google AdWords “very soon”, I got all excited. She said the coming change would be as much of a shift as when Google AdWords switched from CPM to CPC in Search. That would be big. She suggested I pay close attention to the Google “Inside AdWords” blog. I did.

She was not bluffing. At noon on February 6th the big announcement was made on the blog. The introduction of what Google has dubbed “Enhanced Campaigns” would enable advertisers to manage their ads on multiple technology platforms, view multiple types of conversions side by side, all from a central interface. All this control would allow a business to precisely target a potential customer with the right message, in a format matched to the right device based on dimensions such as time, place and the searcher’s physical proximity to the business location.

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Display Ads: Specifications & Best Practices

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We live in digital world, where we are continually developing new ways of presenting and receiving data in visually appealing ways.  Have you ever heard someone say, “I need to see it to understand it”? While those people usually refer to themselves as “visual learners”, statics have confirmed that 75% of what we (everyone, not just the “visual learners”) know we learned visually.  And so, when it comes to digital marketing, display ads are considered powerful tools for engaging with your target audience.

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