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Analytics

Why Saying “I don’t know” Makes You a Good Marketer

By | Analytics, User Testing | No Comments

i-don't-know-marketer-meme

“Until you can admit what you don’t know, it’s virtually impossible to learn what you need to. Because if you think you already have all the answers, you won’t go looking for them.” ~Stephen Dubner

On my last commute to work I was listening to the most recent Freakonomics podcast based on a chapter in their newest book titled “The Three Hardest Words in the English Language”. Here’s the link to the podcast, I highly recommend it. And I will be buying the book. (And no, I have no affiliation with Freakonomics, but I do love their stuff.)

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How to Tag Bing Ads to Track Traffic from Bing in Google Analytics

By | Analytics, SEO | No Comments

Google-Analytics-tracking-Bing-traffic
It’s important to always be aware of how well your Paid Search Campaigns are performing. Conversion tracking allows you to see the actions that customer takes after clicking on your ads – whether they purchase your product, sign up for your newsletter, or fill out a form to receive more information.  By tracking conversions you can improve existing campaigns and get better return on investment (ROI).  However, tracking AdWords data in Google Analytics is a bit more straightforward of a process than, tracking Bing ads data.

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Introduction to Using Cookies for Tracking Activity on a Website

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What are cookies?

Cookies are small snippets of text which anonymously identify a unique browser visiting a website. delete-cookies (174x200)Cookies can be used to save user data like username & password to make repeated sign-ins to a website easier, to track “state” or navigation, so that a browser can leave a web session and return later and find the same product in their shopping cart, or can review recent products.

Cookies are also used to collect behavior data on a website or marketing campaign.

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3 Google Analytics Updates that Make Managing Campaigns Easier

By | Analytics | No Comments

3-google-analytics-updates
Marketing analytics are extremely important in all marketing campaigns, being able to track the most accurate and up-to-date website metrics will allow you to be able to launch and manage a more effective marketing campaign. Here are three updates in Google Analatics that will make managing your marketing campaigns easier.

Analytics Update #1: Segment Real-Time Data

Segmenting real-time data on your website allows you to see who is visiting your site, where they are geographically located, what traffic brought them to the site, and what pages they are looking at.  These reports are also continuously updated, so that page views are reflected in the reports within seconds.

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Tracking Web Metrics & KPIs: Dashboard or Scorecard?

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Many organizations are not sure whether they should deploy dashboards or scorecards to aid corporate performance management initiatives.  If you are not a digital marketer then you might not even know what an SEM dashboard or scorecard is, let alone how they can help you manage your website’s performance. In this blog post we will: define what dashboards and scorecards are and show you how to use them effectively to track web metrics and KPIs.

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Google Analytics Update – Analytics Goes Mobile

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Most web developers, advertisers, and webmasters use Google Analytics in order to better track how changes google-analytics-mobilethey make to their site directly affect conversion rates.  With an ever increasing mobile workplace it was only a matter of time before Google Analytics went mobile.  

That time is now.  This new app allows users to finally access their Google Analytics account through their mobile devices.  The same analytics users have always been able to access from their desktops has now been optimized for Android and iOS-based smartphones.

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Two Google+ Bugs You’ll Want To Know About

By | Analytics, Social Media | No Comments

Google Plus Bug - Confluence Digital blogSince Google introduced the long-awaited business pages on Google+ I spent some time developing and configuring the page for our business as well as checking out the various features of this new(ish) social media platform. In the process I ran into a couple annoying bugs I though I would share with you in the hope of sparing you the runaround I went through trying to get some answers.

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Should You Rush and Implement the rel=”author” Tag on Your Site?

By | Analytics, SEO | No Comments

Image: Rel="author" by Google (Image credit: Search Engine Land)

A client asked us the other day whether she should start using the rel=”author” tag for key content creators for her company’s website and link it to each author’s Google+ profile for enhance search visiblity. The client generates a substantial volume of great (valuable and engaging) content by several team members and has had some of that content republished without authorization. That’s one thing the rel=”author” tag is meant to prevent.

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