All Posts By

Zoe Huden

Video Marketing: What I Learned at Search Fest 2014

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Recently a couple of us at Confluence Digital attended Search Fest 2014 in Portland, also known as SEMPDX.  The conference was
 really fun and informative, and I highly recommend it to all digital marketing professionals and really anyone involved in the digital space.  I took copious notes at the event and thought I’d share with you some of the big takeaways from each of the sessions I attended at the conference.  For this blog post we’ll be talking about the first session I attended, Building Your Brand with Video.

I found this session really interesting, both speakers gave the audience a good overview of how to get started in video production with awesome resources as well.

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What Makes for Great Online Content?

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create-great-online-content

Chances are that at some point you’ve heard the phrase “content is king” when talking about web development. And this is certainly true; the most successful websites have great content.  But how exactly do we define great content? What characteristics do websites with great content share that make them so successful? We’ve put together a list of these characteristics below. Consider these characteristics as they relate to your own website. How do you think your company is doing with its content right now?

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A Brief History of the Google Algorithm

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brief-history-of-google-algorithm

Google has changed a whole lot over the years. This is why it’s so important to constantly stay up-to-date on the latest happenings in the Google algorithm and search engine optimization news: it’s a very fluid marketing industry. The past ten years in particular have been an exercise in constant change for the Google algorithm to the point where what we have today is virtually unrecognizable from what we had in 2003.

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5 Strategies for Outstanding Content Marketing

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There’s a popular saying in digital marketing that “content is king.” Without high quality content, you’re likely to get lost in the shuffle among the thousands of other businesses competing within your industry.  However, even the best original content can only take you so far. You need to be able to market this content in an effective way so that you can maximize its reach.

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Hiring a Digital Marketing Agency: The Ultimate Checklist

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hiring-digital-marketing-agency-ultimate-checklist

If you’re interested in hiring a digital marketing agency to help you get your advertising campaigns off the ground, it’s important that you do your due diligence in researching exactly what it is you’re getting out of prospective agencies. After all, digital marketing isn’t as simple as pushing a bunch of content onto the internet and hoping it takes off – there are a lot of other key factors that you must consider.

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Searching for Marketing Substance in Google’s 2013 Zeitgeist

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google-zeitgeist

Google released Zeitgeist 2013 yesterday. Their annual roundup of the year in search has been covered by a blurb from most every major news outlet. And like so many other best of the year lists, it will likely be forgotten once the big ball drops on New Years. But, beyond the superficial popularity contests between celebrities there is some good data for marketers to draw from here and, as Google Trends does daily, it can help us get a better picture of the direction of online content and the users who search for it.

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