Starting with the content strategy, it’s important to first define what your content needs and goals are. If you’re not sure what your content needs and goals are, we recommend conducting a thorough content audit. A content audit starts with a reader intent and performance analysis of your current website, blog, and social media content.
We all know that if you have a business today, that that business should be on social media. But once you’re “on” social media, what do you do? This is where the social media strategy comes into place. This blog post discusses the five really important steps each business should take in order to develop a solid social media strategy.
Social media is becoming a more and more popular channel for businesses to connect with their current and potential customers. You are missing out on opportunities to increase customers, improve customer service, and reward brand loyalty, just to name a few…
If you own/manage/market for a small to mid size business then you already know the importance of good SEO on your company website. But what can you do beyond making sure you’re using SEO best practices?
If you have a website, you’ve undoubtedly heard about the importance of good SEO (search engine optimization), especially if you have a website for your business. But what is SEO? And how do you determine if the SEO services you’re receiving are “good”? We often have clients come to us after they’ve had a bad experience with an SEO company or professional. The problem is, most SEO professionals promise clients the moon, but they don’t have a plan in place that will actually deliver real, sustainable value to their customers’ online presence. That’s why we’ve put this guide together; to help you avoid empty promises for “amazing! First page! #1 ranking!” SEO services, and help you to connect with professionals who are interested in the long term viability of your website and ultimately your business.
I attended several different sessions at SMX Advanced this year covering topics from local search, to link building, to content marketing, and even an unexpected session-long commercial for Cortana, “the future of predictive search.”
I would say I learned a lot at the conference, but nothing that was Earth-shatteringly new or anything. For the most part these sessions helped to cement some ideas that had been bouncing around in my head for almost 2 years.
In 2008 Confluence Digital’s founder, Eric Layland, was looking to start his own digital marketing agency. He’d had success starting and running another digital marketing company with over $30 million in annual managed PPC spend. But in 2008 he found himself again wanting to start a new company, this time a different kind of company. Confluence Digital, LLC received its business license from the City of Seattle in June of 2009.
The third session I attended at this year’s SearchFest in Portland was, “Local Search – More than Location, Location, Location.” This was probably my favorite session of the day as they not only offered up some really great tips for getting to the top of the first page of search results for local searches, they also discussed some ways of standing out once you’re there.
When Dorian Gray looks in the mirror every day he sees behind the illusion of beauty and gazes upon the horror that is his true face. You might have similar feelings when you look behind the curtain at the inner-workings of Google+. Long touted as the next big thing in social media, Google has continually pressed the web faring public into creating an account, and in many cases doing it for them. However, like our fantastical friend Dorian, Google+ has received numerous aesthetic upgrades, but on the inside it’s still somewhat of a monster. If you operate a small business and have had to navigate through the UI and various pages of Google+, then you’ll likely know what I’m talking about. I’ve recently had to optimize the presence of several clients on the big plus. What I’ve learned I’ll share with you in the hopes that you’ll be able to save yourself from similar anguish.
SEO is perhaps one of the most recognized and problematic words in digital marketing. What really is SEO? How do we measure it? What’s included in SEO when it’s offered as a service? What all does it encompass? Search engine optimization is what a majority of digital marketing is, right? No matter what channel we’re operating in, we’re usually working to optimize our site, our content, our brand, for the Internet. Until search engines go the way of the dinosaur, SEO will remain the ways in which we get our online properties in front of the right audiences at the right times.