All Posts By

Eric Layland

Display Advertising Q&A With A Digital Media Expert Part I

By | PPC | No Comments

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The digital media landscape is rapidly evolving. We sat down with an independent digital media consultant, and asked her a series of questions on the state of display advertising.  With over 17 years of experience in digital, traditional and data marketing and sales, here are her answers

Question 1:

How many times have you heard from a client, “I’ve never clicked on a banner ad”? Does anyone still click on banner ads?   

Answer:

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Digital Marketing: 3 Qualities of a Successful Digital Marketer

By | The D-Blog | No Comments

digital-marketer-success-qualities (360x234)Whether you’re interested in becoming a digital marketer, or an agency hiring a digital marketing specialist to join your marketing team, or even if you’re a business owner hiring a digital marketing agency to take over marketing completely, there are a few commonalities I’ve noticed, and you should look for, amongst those who succeed in digital marketing.  

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Do I REALLY Need to do Google+ for My Business?

By | SEO | No Comments

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Most businesses are already spending time connecting with their audiences on Facebook, Twitter and LinkedIn.  There have been so many success stories about marketing on these channels that the potential for high ROI via Facebook, Twitter, and LinkedIn is so alluring that even if a company hasn’t gotten business through those channels, they understand the potential value there. 

However, the same cannot be said for Google+. Because some people are already feeling overwhelmed managing 2-3 social channels, and because there hasn’t been much noise about Google+ success stories, many people are wondering, is Google+ even worth it? 

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How to Optimize Images So Google Can Index Them in Search – Part 1

By | SEO | No Comments

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How Google Identifies and Indexes Images

So what exactly does Google look at when indexing images? This will help to provide a quick review of what Google assesses before digging into how to optimize images.

  • Google can index  BMP, GIF, JPEG, PNG, WebP, and SVG image files.
  • To learn more about a particular image when Google’s algorithms index an image, Google looks at the written copy on the page where the image was found as well as the page’s title and body.
  • Google also considers anchor text (the hypertext link) pointing to the image, the image’s filename, and its alt text (descriptive text about the image).

In addition, Google may use other methods and data points such as the caption from the Image Sitemap.

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Confluence Digital Welcomes Paulina! We’re Glad to Meet You!

By | The D-Blog | No Comments

Summer 2012 was unlike any other in my 20 years in Seattle. With the exception of a 14 minute Confluence-Digital-Welcomes-Paulinasummer shower, we would have had something in the neighborhood of 70+ days in a row without precipitation. It was on one of those brilliant sunny days in August that I went for a lunch time stroll in Confluence’s Fremont neighborhood. I expected to get lunch. I didn’t expect to get a child.

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Confluence Digital Represented at 2013 Cyclocross World Championships

By | The D-Blog | No Comments

Confluence Digital would like to congratulate Team Double Check Cycling on a successful 2012 season. Confluence Digital Cosmic Miller (196x300)As title sponsor we’re thrilled to hear the team will be represented in the UCI Cyclocross World Championships held in Louisville, KY February 2-3, 2013. Kudos goes to the entire team with special mention of Ian Searle and Buff Hooper who’ll represent on-bike in Louisville and their traveling support circus of Cosmic Miller, John Roberts, Roland Goeckel, Bruce Roberts and Scott Moore.

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The 5 Biggest Digital Marketing Mistakes Banks Make

By | The D-Blog | No Comments

Banks and credit unions have earned their reputation for an approach to marketing that is less than bank-mistakes-in-digital-marketingcutting edge. The big guys have been in digital for years, ratcheting up their efforts to go beyond mere banner ads. The recent turmoil in the banking sector has pushed other financial institutions to embrace digital with more gusto than they have in the past. Regional and local banks don’t need to be left out. There are many options for progressive-minded marketing teams at smaller, more nimble players in the banking game.

Let’s first start with the idea of “digital marketing.” It’s more than just your main corporate website. Digital marketing extends through all online and mobile channels — any digitally-based activity that promotes services, drives customer acquisition or helps retain existing relationships.

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