Finding “the one” is hard, especially if you’ve never worked with an agency before.
And hey, maybe working with an agency isn’t for you and your business. That’s okay. We just hope this blog post can help answer some of the more common questions that arise for small to mid-size businesses considering hiring an agency. So, do you need an agency? Let’s first start with what you’re looking for.
An essential starting point for any organization’s brand strategy is to clarify exactly what it stands for. The company’s key internal management team needs to nurture development of a brand based on internal values and culture. The second part of the brand equation is aligning internal values with those held by target customers. By aligning these viewpoints — the internal expressing the aspiration and the customers the reality of the brand — we can be assured of a consistency of expression that is the hallmark of all successful companies.
Q4 is crunch time. For retailers with online operations the competition over shoppers’ share of wallet is ferocious and the competition just a click away. If you’ve got a pay per click (PPC) program contributing to the mix you need to get campaign performance dialed in and working to its full potential.
It’s not unusual, in fact it’s quite common, to have music on in the office while toiling away on projects. What recently struck me was how many songs are clearly about SEO and digital marketing. Who knew? As this concept started to take hold in my ears/brain, I began to dissect the songs and really listen to the lyrics for meaning. Digital marketing is everywhere…it was amazing! Mindblowing! In fact these artist are true soothsayers having penned lyrics before the dawn of the internet and digital marketing. It’s truly remarkable.
Getting the most out of any engagement, whether it be with a digital marketing agency or any other type of company or person, first requires picking a good partner/provider. But the work isn’t over once you’ve chosen one. Once you enter into any type of engagement where you are the client, there are a few things you can do to make sure you’re getting the most out of that engagement. Step One: Be A Good Partner Time for a little self-reflection. Look in the mirror. Are you an asshole? Do you know you’re difficult to work with and secretly enjoy getting a rise out of people or worse, find pleasure in trying to intimidate to get your way? C’mon let’s get serious. Let’s grow up. Digital marketing can be complex. There are a lot of moving parts and success often requires successful navigation across an organization. We need to earn buy-in from other teams like IT, Finance or Compliance. Notice I use the word “earn” in reference to getting buy-in and that also applies to respect. I’ve got over 18 years of working with clients providing digital marketing solutions. I love what I do and the teams I put together are damn awesome. Yet I’m dumbstruck by what we encounter while in cooperation with and service to others. So in this blog will indulge a bit. I’m going to rant about personalities we’ve encountered. If you fit one or, heaven forbid, more than one profile, I suggest a self-check.
When developing your digital marketing strategy be aware of traps. These traps can result in a strategy that won’t deliver the results you’re seeking. Development of your strategy must start with clearly defined goals. We like to recommend crafting your goals using the S.M.A.R.T. approach.
What are the attributes of a good friend? They give more than they take in a relationship. They’re helpful. They offer to help you move with only the promise of some pizza and maybe a cold beer when you’re done. They are entertaining and playful. You don’t go out of your way to make plans with your boring and personality deprived “friends”. They have an overall positive outlook on life. They have opinions.
Well it shouldn’t take a degree in quantum physics to understand that if you display these attributes online, people will be more likely to follow you and interact.
After reading Playing to Win: How Strategy Really Works, I finally feel I’d connected with someone who can really breakdown the meaning of strategy without giving into MBA-speak. Given the authors are legendary P&G CEO A.G. Lafley and Harvard School of Management Dean Roger Martin, it’s no wonder. While Lafley and Martin write the book within the context of general business and product management strategy, I thought it’d be helpful to apply their approach to developing digital marketing strategy.
Winning is the core of any strategy. Whether you’re a one-person start up or with a corporation: you want to win. Even a non-profit wants to win for the audience they serve.
We continue our question and answer session with Kora Minton. When we left off Kora Minton was discussing display on Facebook. In this session we’ll discuss video, site-targeting selection, creative and more.