Inbound marketing, it’s a term you hear a lot, but what exactly is it? There are tons of different definitions online, and so we’ll start with the most basic definition of inbound marketing, which is: a set of marketing tactics that center on driving customers to your site (and hopefully, eventually your product or service). Simply, it’s helping customers find you, instead of the other way around.
These tactics include: making your site easier to find (SEO), driving traffic to your site (quality content creation), getting quality resources to link to your site (inbound links), and communicating directly with the audience via your website, blog, or social media (building customer relationships). And by doing all of these things on a regular basis (this means at least weekly, yes, it takes time) you will be building a strong web presence and increasing your brand awareness at the same time.