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Yahoo!

Multi-Nationals: Europe Offers PPC Opportunities

by Eric Layland on September 3, 2009

Growth in European Online Adverising

For multi-national brands and companies with global operations, now is the time to invest in international PPC programs. Recent research from IAB Europe, PWC and ScreenDigest on the status of the EU online advertising market indicates moderate but solid growth of 6.5%. While the UK is tempered some, it’s the opportunity to make market in [...]

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When I first heard about the Microsoft and Yahoo! deal this morning, I did what undoubtedly many others did too. I entered “yahoo microsoft deal” in the query window of my favorite search engine and waited for the search results. At the top I saw several news links, blog links, and the like. And close [...]

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