Posts tagged as:

Testing

SEOMoz Pro Training, Day 2 Notes

by Eric Layland on August 27, 2009

Day two of SEOMoz’s Pro Training continues or as we might call it, “Why SEOMOz is so awesome!” Now I like SEOMoz and their personable approach they take. Their success in elevating the importance of SEO to corporations is not to be diminished. That said there is a fair amount of self promotion but it’s [...]

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SEOMoz Pro Seminar: Notes from Day 1

by Eric Layland on August 24, 2009

Rant: Okay, generally the content was pretty solid. Organization needs to be tighten up with the workbook matching the slides and presentation order. What happened to the session on SEO reporting? That was a big miss. Definitely not SEO 101 which is why the 200+ of us showed up. But guys , you’ve got to [...]

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PPC Quick Tip – Test Ad Copy for Improved ROI

by Eric Layland on August 14, 2009

ABT – Always Be Testing
ABT is requirement for all digital marketing. If you want to improve you need to test. Pay Per Click is an ideal low cost test platform. I typically see two opposing methods of running ad copy; only having one ad running per ad group or having too many. Ultimately it depends [...]

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