Posts tagged as:

Pay Per Click

Multi-Nationals: Europe Offers PPC Opportunities

by Eric Layland on September 3, 2009

Growth in European Online Adverising

For multi-national brands and companies with global operations, now is the time to invest in international PPC programs. Recent research from IAB Europe, PWC and ScreenDigest on the status of the EU online advertising market indicates moderate but solid growth of 6.5%. While the UK is tempered some, it’s the opportunity to make market in [...]

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PPC Quick Tip – Test Ad Copy for Improved ROI

by Eric Layland on August 14, 2009

ABT – Always Be Testing
ABT is requirement for all digital marketing. If you want to improve you need to test. Pay Per Click is an ideal low cost test platform. I typically see two opposing methods of running ad copy; only having one ad running per ad group or having too many. Ultimately it depends [...]

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