Posts tagged as:

Marketing Strategy

Multi-Nationals: Europe Offers PPC Opportunities

by Eric Layland on September 3, 2009

Growth in European Online Adverising

For multi-national brands and companies with global operations, now is the time to invest in international PPC programs. Recent research from IAB Europe, PWC and ScreenDigest on the status of the EU online advertising market indicates moderate but solid growth of 6.5%. While the UK is tempered some, it’s the opportunity to make market in [...]

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Social Media Gains Traction…sort of

by Eric Layland on August 11, 2009

Recent research by eMarketer indicates what we have all known for some time, social media isn’t going away. As much as some may want to ignore this oncoming freight train, it here. Much of it is measurable and with a solid executable strategy your social media program will become an important piece of your marketing [...]

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