Posts tagged as:

Digital Marketing

Adobe Acquires Omniture…Brilliant!

by Eric Layland on September 16, 2009

Laying in bed this morning, eyes closed, not quite awake, I heard the NASDAQ reporter on CNBC cackle “Amohave announced their intentions to acquire Funiture.” I thought…WTF? Why is buying furniture making the news? I picked my head up turning it towards the tv and dialed in my focus on the screen….I heard wrong. It’s [...]

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Social Media Gains Traction…sort of

by Eric Layland on August 11, 2009

Recent research by eMarketer indicates what we have all known for some time, social media isn’t going away. As much as some may want to ignore this oncoming freight train, it here. Much of it is measurable and with a solid executable strategy your social media program will become an important piece of your marketing [...]

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Sponsored Tweets…Opportunity or Slimey?

by Eric Layland on August 4, 2009

Sponsored Tweets? Okay so I’m a little late to the game but I’ve just come across this while checking out the Google-Shoemoney legal showdown. This is interesting but also a little slimy. So let’s say I’ve got quite a following to my twittering. For a price I could tweet about a topic dear to the [...]

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Digital vs. Online vs. Interactive?

by Eric Layland on June 6, 2009

We’re going to line up behind Digital. The “line” has been “on” for 40 plus years. Now of course as a marketing vehicle we can only go back to the early nineties. While everyone knows about AOL, who remembers Global Network Navigator and Spry’s Internet in a Box? I’m not trying to justify my credentials, [...]

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