Search Engine Optimization

Search engine optimization is the online equivalent of your company’s front door. An unappealing entry is going to send the wrong message. Poor navigation of your site is just like walking into a messy store where you can’t find what you’re looking for. What happens? You leave and aren’t likely to come back. The same is true online and your competitors are one-click away.

Recent studies have shown that nearly 90% of all clicks occur on the first page of search results. The second page is a little less than 10% and beyond that you’re invisible. Of these clicks on the first page over 65% are on the natural search links. Not putting forth your best effort with search engine optimization to your audience is like turning off the “Open” sign mid-day.

Confluence Digital uses only approved white-hat optimization techniques. We know the guidelines for developing clean code, how to secure quality links, create compelling content and organize it appropriately. There isn’t a magic formula but there are best practices and structured methodologies that yield improved results.

Oh and about those guarantees of top rankings made by some firms, if you hear one, run. There is no checklist to guarantee a top ranking. They are achieved by diligent research, effective execution and constant monitoring. When executed well SEO programs leverage insights gained from PPC programs, social media activities and are reported with tools such as Google Analytics, Omniture Site Catalyst or Webtrends.