Pay Per Click

Paid search advertising is an extremely effective tactic for placing your message in front of a very qualified audience at the moment they are about to make a buying decision. The amount of control a marketer has is incredible. From selecting keywords, developing ad copy, choosing an appropriate landing page and offer presentation – it’s all there for you to manage. And it’s all there for one ugly expensive mess if not executed correctly.

Bidding on keywords too broad can exhaust a monthly budget in days if not hours. Ad copy that doesn’t properly qualify the visitor will result in horrific conversion rates. Not having a compelling offer to incite action by the visitor will result is excessive cost with little return. Not understanding how to leverage quality scores, test protocols, and analytics driven decision systems can be a recipe for PPC disaster.

Confluence Digital is your trusted advisor navigating the PPC turbulence. Our history with paid search goes back to its birth with GoTo.com in 1997 (we still have an old GoTo.com mouse pad). Since that time we’ve learned the strategies and tactics necessary to deliver levels of ROI substantially greater than anyone else. We’ve assessed the major PPC management technologies and can recommend solutions engineered to fit your need. If you have an existing program and a tune-up is in order, let us know. Often a program audit can reveal inefficiencies which are easily corrected.