More Services
Key members of Confluence Digital have been actively involved in online marketing since 1996. During that time we have tackled quite a bit. From developing an interactive strategy on through executing the various tactical programs, we want nothing more than to share our insights. In addition to our core service set we offer the following services to augment your marketing objectives.
Conversion Optimization – the art and science of turning website visitors into customers. Conversion optimization encompasses both landing page and purchase funnel optimization. It involves hypothesis development, rigorous testing and analysis to improve the return on your website and visitor acquisition investments.
Competitive Intelligence Monitoring – Wouldn’t you like to know which online marketing tactics your competitors are using? And perhaps how successful each is? In many cases the methodologies and tools we use to assess our clients can be turned to provide insights on your competitors. If you have a competitor who is consistently ranking higher than you, odds are they’re looking at you.
Digital Marketing Training & Education – You could say that a result of being in the online marketing biz since 1996 we’ve earned a PhD. If you feel your team could benefit from personalized training let us know your area of interest. We’d be happy to put together a program to meet your needs.
Program Audits – In some instances a thorough review of the program is needed to identify inefficiencies and actions steps needed to turn it around. Other times budgets are limited and you’d like the expert advice of a consultant delivered to you in a straight forward conversation. Either will deliver benefits you can immediately put into practice.
Vendor & Personnel Selection – As complex as managing an online marketing program can be, selecting the best tool or individual can present its own challenges. Cut through the marketing claims (or resume b.s.) and find out what or who will do the job best. Over the years team members have developed skills necessary to manage multi-million dollar search programs for clients. Some have moved to the client-side and now manage strategic initiatives that are mission critical to their firms.
Online Video Distribution – Video content consumption is the fastest growth segment online. The emergence of YouTube from smirk-inducing-time-waster to feasible marketing channel in its own right is a testament. Be warned, optimizing and distributing video has a unique set of requirements and we can guide you to maximize engagement with eyeballs.
SEO Copywriting – We could simply call this “copywriting” but we feel each piece of content associated with your brand or website needs to optimized. Selection of target keyword phrases to content meta data is assessed for its potential to draw in the right audience. We approach copywriting as if its next reader is ready to buy.
Keyword Research – Keywords are at the very core of online marketing. Web surfers use them to locate information about goods and services. It’s essential to develop a keyword library that works to achieve your goals from expanding your audience to being precisely targeted. Our tool set allows us insight into trends and terms relevant to your market which are gaining or losing search volume.
Online Media Planning – With so many years of experience we can tailor an online media plan to fit your needs. Perhaps it’s desire to maximize visibility for a new product launch or taking advantage of the holiday buying season, let us know your objectives and we’ll put together the plan to achieve them.
Looking for something we didn’t list? Call us. If it’s outside our skill set we’ll refer you to the most appropriate provider given your specific need. All we ask is you think of us next time you’re aware of a need that we might be able to solve.
