Services
Our focus is not on managing projects but driving strategic initiatives that deliver superior return on your interactive marketing investment. It’s important to view online marketing as an investment. The online environment is an ecosystem – it evolves continuously. Without commitment optimum results will not be realized. To reach those results we continually evaluate, test and optimize. These efforts become your competitive advantage.
Digital Strategy
We ask questions and question answers. Understanding the answer to “Why?” is essential to aligning your organization’s business goals with the proper online strategies. At times the process can be difficult. The end result is maximizing your brand’s online strengths, improving perceived weaknesses, exploiting opportunities and defending against competitive and environmental threats. We accomplish this by telling the right story to the correct audience in a manner and with means that are appropriate to achieve the desired results.
Search Engine Optimization (SEO)
SEO is a combination of keyword research, competitive analysis, website architecture, copywriting and reporting & analysis. It is a long term commitment. The payoff is positioning your website’s most relevant content in front of the target audience at the moment they are looking for a solution. An optimized website is the front door your next customer will walk through.
Social Media Marketing (SMM)
The most trusted opinions are those of your peers and community. This has always been and always will be true. The channels and vehicles have changed but word of mouth is the most powerful endorsement of a brand. Social media marketing enables communities to share their insights. To participate you must first listen. To benefit you must have trust of the community.
Pay Per Click Management (PPC)
Efficiency and high ROI is the promise of PPC. Unfortunately, the promises come at a price. A poorly executed PPC program can quickly drain budgets. Though easy to initiate, a PPC program requires diligent research and planning. Structured testing and detailed analysis yield insights into opportunities. A necessary quick response turns plans into action and results.
Website Analytics
The promise of online marketing is rooted in the ability to track its various elements. This is the domain of analytics. Beyond indicating who and from where, analytics reveal the path visitors take while on your site. Such information will become inputs for other program elements to refine and improve the user experience. Studies have shown repeatedly that visitors will rarely return to a site if their initial experience is poor.
Landing Page & Conversion Optimization
We define a conversion as a desired onsite activity a visitor takes. It may be a filling out a form to generate a lead, purchasing a product or even clicking out on an advertisement. Why invest resources to drive quality traffic only to dump visitors on a site that doesn’t offer what their looking for? Landing page and conversion optimization focuses on turning browsers into buyers. The elements of the landing page are tested and changes made to improve conversion rates. Tests are either A/B (one page version versus another) or multivariate (page variable combinations). The result is more visitors doing what you want them to do on your site.
Business Intelligence & Systems Integration
Online marketing isn’t fully leveraged unless the data generated is turned into actionable information. Business Intelligence is effectively presenting actionable information. Information that quickly conveys what is happening, why it’s happening and what to do about it. Integrating systems is required to develop business intelligence that can change your business.
Additional Services
Being in the interactive and online marketing space for 13 years, and with the team’s collective experience of over 40, we’ve done a lot. The Confluence Digital team is experienced in the following activity which can supplement your existing efforts.
Customized online marketing training & education
Competitive intelligence monitoring
Program audits and reviews
Vendor and tool selection
Online video optimization and distribution
SEO Copywriting
Keyword research
Online media planning
