Web Analysis

Keyword Spy

This keyword research and rank tracking software is very helpful for getting a competitive edge. Get complete in depth competitive keyword and campaign analysis, stats, budget, ad copy, and affiliates of your competitors.

Open Site Explorer

This tool allows you to research your and your competitor’s backlinks,  which allows you to identify link building opportunities and discover potentially damaging links to your SEO efforts.

SEO Tools

Moz

Moz builds tools that make SEO, inbound marketing, link building, and content marketing easier, including: tools for keyword research, link building, site and page audits, and optimization insights.

Yoast

Yoast is an extremely helpful tool for making sure your website is optimized. This plugin provides each page with an SEO score based on the specified target keyword and how it was included throughout that page’s content.

Industry Voices

Occam’s Razor by Avinash Kaushik

An evangelist for Google and the co-founder and chief  Education Officer for Market Motive, Avinash Kaushik runs this blog which is one of the best sources for digital analytics and digital strategy.

Marketing Charts

Get access to marketing insights for Meetings, Pitches and Thought Leadership. This is a great resource for finding summarized fact-based information in high quality charts with relevant and interesting data.

Other Cool Sites

Mashable

Mashable is the leading source for news, information and resources for the connected generation. Mashable reports on the importance of digital innovation and how it empowers people.

Advertising Age

Ad Age is a daily must-read for an influential audience of decision makers. Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

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