The science and art of digital marketing is constantly evolving. Search algorithms are becoming ever smarter, adding more data to the mix. Improved web analytics, reporting and search management tools emerge in response, impacting best practices in web design and search engine optimization. Social media giants Facebook and Twitter have been introducing a shiny new feature every week, adding complexity to an already complex system.
The Confluence team believes in staying on "the bleeding edge" of all this change by investing into continuing education. Whether in person or via webinar, our team members regularly participate in industry conferences to stay on top of the latest. As a result we are able to bring the latest innovations to bear in our client work.
Here is a sampling of events we have attended or are planning to attend in 2010:
Search Marketing Expo (SMX)
“Search Marketing Expo (SMX) is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, Sphinn.com, and the Search Marketing Now webcast series.”
Bend WebCAM 2010
"[T]he Bend WebCAM invites attendees to explore mind-blowing topics on three different tracks. The Left Brain (aka "Geek") track dives into the technical, the logical and cutting edge methods of communication, such as social media, SEO, mobile marketing, etc.[...]"
SearchFest 2011
"Industry experts and thought leaders from around the country will deliver in-depth presentations on topics including Advanced Search Engine Optimization, Social Media Marketing, Universal Search, Analytics, Paid Search Marketing and many more."
Portland Digital Marketing Conference
“The Digital Marketing Conference spans all levels of online and mobile engagement. [T]he conference showcases success stories in digital marketing—addressing the needs of individuals and companies as they seek to use new technologies to engage and motivate their audiences, clients, and customers.”
MarketMix 2011
"Join PSAMA and SDMA for MarketMix 2011—the biggest, most innovative marketing conference in the Northwest. Here you’ll learn how to combine the right talent with the best online and offline marketing tools to orchestrate a trophy-winning strategy. Marvel at the wizardry on display as our MVP speakers swoosh through their shots of knowledge on topics ranging from social media, to lead generation, to pricing and distribution."
info@confluencedigital.com