The Problem

A ground-breaking product had lost steam since introduction. Existing lead generation programs weren’t performing. Lack of internal resources and expertise had hampered growth of the digital marketing program to the point it was turned off.

Our Challenge

Improve organic positions, increase number & quality of pay per click leads, reduce the cost of lead acquisition and grow paying customers by 25% in 6 months from start.

Digital Audit

An in-depth audit was executed to assess current program status, weaknesses and opportunities.

Paid Search

To deliver an immediate boost to visibility and lead generation, the pay per click program was completely overhauled. Key activities included campaign reorganization, extensive keyword expansion, landing page optimization and keyword level bid optimization.

SEO

Attention was then shifted to search engine optimization. Activities included: a detailed audit & competitive analysis. Data was utilized to drive target keywords, content strategy, link building & site usability improvements.

PROGRAM RESULTS

-60
Lead Acquisition Cost
600
Increase in Lead Volume
49
Increase Time on Site
-25
Decrease in Bounce Rate

I think of Confluence as an extension of our team. They took the time to understand our business and have helped us consistently meet and exceed our goals. I know I can call on them anytime and get honest feedback and advice on digital or business strategy."

Liz Pearce, CEOLiquidPlanner, Inc.