Web Analytics

Web analytics is the collection, measurement, analysis and reporting of visitor behavior on your website. Effective implementation of analytics platforms like Google Analytics, Omniture, Site Catalyst and Webtrends is critical to the success of your internet marketing efforts. There’s an old saying in business, "if you can’t measure it, you can’t manage it". Analytics provides both measurement and accountability and allows the volumes of data produced by online marketing to be distilled down to useful kernels of information about your business.

Analytics is part technology and part art. There's the data collection and "crunching" component and the human component of analyzing and translating this raw data into actionable business intelligence. Analytics helps you make your next business decision. It is also how you know if your digital strategy is generating a return on investment.

Our team will work with you to determine the best analytics package for your needs. We can work with your web or IT team to ensure optimal platform configuration and proper placement of the analytics tracking code on your site. We can also help your team select the appropriate metrics to track, work with you to identify key performance indicators (KPIs) and create reports to enable you to zero in on the information that can positively impact your bottom line. Like you, we are all about measurable results. (Plus, we do want you to look like a rock star at that next quarterly financial review.)

Contact us today at 866.971.5464, email info@confluencedigital.com, or fill out the contact form below to find out how to make the most of your web analytics.

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    • Markel Insurance logo"After working with the folks at Confluence, I can’t imagine approaching a paid search campaign without their help." Kevin Behringer, Marketing Manager, Markel American Insurance Company Read more client testimonials...