Paid search, also called Pay-Per-Click or simply PPC is a search engine marketing (SEM) tactic that places targeted, sponsored ads in search engine results. The ads are shown in response to keywords entered by a user into their search engine search bar.
Paid search is an effective way to attract potential customers to your website and provides a quick and easy way to identify high-traffic, well-converting keywords to guide a search engine optimization (SEO) effort.
Paid search can also provide a company first page visibility in search results before the SEO impact can be seen. And best of all, PPC campaign performance can be easily tracked to provide reliable data on visitor activity to enable further optimization.
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