Search Marketing
Search engine marketing (SEM) is known by a few different names, including paid search or pay-per-click (PPC) advertising. It is a tactic that places targeted, sponsored ads in search engine results. The ads are shown in response to keywords entered by a user into their search engine search bar.
Search marketing is an effective way to attract potential customers to your website and provides a quick and easy way to identify high-traffic, well converting keywords to guide a search engine optimization (SEO) effort. It can also provide a company first page visibility in search results before the SEO impact can be seen. And best of all, PPC campaign performance can easily be tracked using Google Analytics or other tracking software to provide reliable data on visitor activity to enable further optimization.
Call us to find out how search marketing can support your SEO effort & generate leads for your business.
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"I think of Confluence as an extension of our team. They took the time to understand our business and have helped us consistently meet and exceed our goals. I know I can call on them anytime and get honest feedback and advice on digital or business strategy."
— Liz Pearce, VP of Marketing and Sales, LiquidPlanner, Inc.
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Resources
Do you know what is the lifetime value of your customers? Download our FREE Customer Lifetime Value calculator and find out! Knowing the CLV is the first step towards optimizing your marketing investment for maximum ROI.
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