Search Engine Optimization

Search engine optimization (SEO) is the application of techniques such as effective copywriting, keyword targeting, tagging and inbound link building to improve a website's visibility and ranking in organic (natural) search engine results.

Effective SEO should be the number one consideration of your digital strategy. Effective SEO improves the volume and quality of visitors to a site.

Research shows that the earlier and more frequently a site listing appears in search engine results, the more likely people are to click on the link. A recent study that looked at Google found that 90% of searchers clicked on one of the top 3 search results.

Our SEO experts stay on top of the latest evolution in search algorithms and apply current best practices to optimize rankings for your specific market and attract qualified leads to your website.

Infographic: On Page SEO Factors - Confluence Digital

Contact us today at 866.971.5464, email, or fill out the contact form below to request a complimentary website audit.


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    • Markel Insurance logo"After working with the folks at Confluence, I can’t imagine approaching a paid search campaign without their help." Kevin Behringer, Marketing Manager, Markel American Insurance Company Read more client testimonials...