• Solutions

• Search Engine Optimization
• Search Marketing
• Web Analytics
• Social Media Marketing
• Funnel Optimization (CRO)
• Other Digital Marketing Services
• Consulting & Training

D-Blog: Opinion, Tips & Digital Stuff

• 3 Quick Tips for Making Your Facebook Page Posts Irresistible
  Posted: January 27, 2012
• Political Marketing: Jay Inslee vs Rob McKenna for WA State Governor
  Posted: January 18, 2012
• How to Improve Your Social Media Game: 3 Tips from a Dating Coach
  Posted: January 16, 2012
• How to Get People Talking About You: An Interview with Andy Karuza
  Posted: December 24, 2011
• eCommerce and Customer Acquisition: An Interview with Guitar Center’s Mark Deruyter
  Posted: December 15, 2011
• How Live Streaming Can Help Your Event: An Interview with Colin Christianson
  Posted: November 30, 2011
• What Musicians Can Learn from Blue Scholars’ Social Media
  Posted: November 20, 2011
• Two Google+ Bugs You’ll Want To Know About
  Posted: November 19, 2011
• Google is Moving Pay Per Click Ads From Right Side to Bottom of Search Results
  Posted: November 15, 2011
• Should You Rush and Implement the rel=”author” Tag on Your Site?
  Posted: November 7, 2011

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Other Digital Marketing Services

Several Confluence team members have been actively involved in digital marketing since 1996. During that time we have managed a diverse portfolio of projects. From developing an interactive strategy on through executing the various tactical programs, we want nothing more than to share our insights. In addition to our core solutions set we offer the following services to augment your digital marketing objectives.

Internet Marketing Program Audits

In some instances a thorough review of the program is needed to identify inefficiencies and actions steps needed to turn it around. Other times budgets are limited and you’d like the expert advice delivered to you in a straight forward conversation. A program review provides recommendations you can immediately put into practice.

Online Advertising

Online advertising refers to digital advertising outside of the search engine environment. Ads can be created in a variety of formats, including text, display and video and be placed on various web properties, such as digital magazines (e-zines), forums, blogs and video sites like YouTube. Ads can be precisely targeted at specific audiences based on context, demographics, location or other factors. Research shows that display ads outperform text ads and provide a great return on investment. We can help you develop a display ad strategy that makes sense for your brand. For large scale campaigns, we can help you select and manage an appropriate display ad platform.

Keyword Research

Keywords are at the very core of online marketing. Web surfers use them to locate information about goods and services. It’s essential to develop a keyword library that works to achieve your goals from expanding your audience to being precisely targeted. Our tool set allows us insight into trends and terms relevant to your market which are gaining or losing search volume.

SEO Copywriting

In addition to editorial and stylistic optimization, each piece of content associated with your brand or website should be optimized for search engine visibility. The best and most efficient way to achieve this dual goal without multiple rewrites is to incorporate SEO into the copywriting process from the onset. Part of this process involves the selection of target keyword phrases to include in meta data so that it may help draw in the right audience.

Competitive Intelligence Monitoring

Wouldn’t you like to know which online marketing tactics your competitors are using? And perhaps how successful each is? In many cases the methodologies and tools we use to assess our clients can be turned to provide insights on your competitors. If you have a competitor who is consistently ranking higher than you, odds are they’re looking at you.

Online Video Distribution

Video content consumption is the fastest growth segment online. The emergence and transformation of YouTube from a "fun" social space into one of the most powerful marketing channels is a testament to that. Optimizing and distributing video has a unique set of requirements and we can guide you to maximize engagement with your target audience.

Online Media Planning

With so many years of experience we can tailor an online media plan to fit your needs. Whether the goal is to maximize visibility for a new product launch or take advantage of the holiday buying season, we’ll put together the plan to achieve it.

Looking for a solution we didn’t list? Call us! If the service you're looking for falls outside of our own skill set, we’ll be happy to refer you to the most appropriate provider in our extensive partner network. All we ask for in return is that you think of us next time you or someone you know is looking for internet marketing help.