Depending on your specific needs and business objectives, our comprehensive digital strategy recommendations can include a variety of digital marketing options. Here is a partial list of digital marketing tactics that we are experts at.
Online advertising refers to digital advertising outside of the search engine environment. Ads can be created in a variety of formats, including text, display and video and be placed on various web properties, such as digital magazines (e-zines), forums, blogs and video sites like YouTube. Ads can be precisely targeted at specific audiences based on context, demographics, location or other factors. Research shows that display ads outperform text ads and provide a great return on investment. We can help you develop a display ad strategy that makes sense for your brand. For large scale campaigns, we can help you select and manage an appropriate display ad platform.
With the increasing personalization of search results in the major search engines, the prominence and importance of local search optimization as part of a well-honed search engine marketing strategy has been gaining in importance. Local search and directory listings have gained a place of increasing prominence in search results and are free to claim and easy to optimize. We recommend that any business with a local presence should incorporate localization into their digital strategy.
Email is an effective channel for engaging with your existing customer base to nurture the relationship, inform them about events and offers and generally keep them connected to your brand. It is also a great vehicle to cross-sell and up-sell your products and services. Conversion rates on email campaigns are often in the double digits and among the highest of all digital channels and delivers a great ROI.
Link building should be a component of any successful long term search engine optimization effort. In addition to on-page optimization, a growing number of quality links leading to your website allows search engines to determine that your website is useful and valuable to users and ranks it accordingly. We are happy to take on this effort on your behalf.
Also known as conversion rate optimization (CRO), funnel optimization is the art and science of turning website visitors into customers. The goal of conversion optimization is to minimize the bounce rate and guide visitors to complete a goal on your website. A conversion goal could be any task you want a visitor to complete, such as a purchase, a subscription (to a newsletter) or a download (of a white paper).
Landing page optimization (LPO) involves the application of best practices to generate user-friendly design, compelling content and clear and persuasive copy to effectively guide visitors arriving to the page via paid search or an email campaign.
In some instances a thorough review of the program is needed to identify inefficiencies and actions steps needed to turn it around. Other times budgets are limited and you’d like the expert advice delivered to you in a straight forward conversation. An thorough program review provides recommendations you can immediately put into practice.
Wouldn’t you like to know which online marketing tactics your competitors are using? And perhaps how successful each is? The methodologies and tools allow us to assess the digital footprint your competition has established and provide insights into their strategy. If you have a competitor who is consistently ranking higher than you, odds are they’re looking at you.
In addition to editorial and stylistic optimization, each piece of content associated with your brand or website should be optimized for search engine visibility. The best and most efficient way to achieve this dual goal without multiple rewrites is to incorporate SEO into the copywriting process from the onset. Part of this process involves the selection of target keyword phrases to include in the meta descriptions of your site pages to help draw in the right audience.
Video content consumption is the fastest growth segment online. The emergence and transformation of YouTube from a "fun" social space into one of the most powerful marketing channels is a testament to that. Optimizing and distributing video has a unique set of requirements and we can guide you to maximize engagement with your target audience.
Keyword research is a central component of search engine optimization or paid search and as such is a natural part of any comprehensive solution we offer. On occasion we can provide additional keyword research to supplement the efforts of your internal digital marketing.
With so many years of experience we can tailor an online media plan to fit your needs. Whether the goal is to maximize visibility for a new product launch or take advantage of the holiday buying season, we’ll put together the plan to achieve it.
Looking for a solution we didn’t list? Call us! If the service you're looking for falls outside of our own skill set, we’ll be happy to refer you to the most appropriate provider in our extensive partner network. All we ask for in return is that you think of us next time you or someone you know is looking for internet marketing help.
Contact us today at 866.971.5464, email firstname.lastname@example.org, or fill out the contact form below. Let us discuss how you can make the most of digital marketing to grow your business