Funnel Optimization
Conversion funnel optimization, also known as conversion rate optimization (CRO) is the art and science of turning website visitors into customers. The goal of conversion optimization is to minimize the bounce rate and guide visitors to complete a goal on your website. A conversion goal could be any task you want a visitor to complete, such as a purchase, a subscription (to a newsletter) or a download (of a white paper).
Conversion rate optimization encompasses both landing page (LPO) and purchase funnel optimization and involves the application of best practices to generate user-friendly design, compelling content and clear and persuasive copy to effectively and efficiently guide visitors arriving to your site (most likely via natural or paid search) towards goal completion.
Conversion rate optimization involves hypothesis development, rigorous testing (A/B split and multivariate) and analysis to improve the return on your website and visitor acquisition investments. Effective conversion optimization reduces your cost of customer acquisition by maximizing conversions from existing, qualified visitors to your site
Contact us now for a comprehensive landing page and conversion funnel evaluation.
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"I think of Confluence as an extension of our team. They took the time to understand our business and have helped us consistently meet and exceed our goals. I know I can call on them anytime and get honest feedback and advice on digital or business strategy."
— Liz Pearce, VP of Marketing and Sales, LiquidPlanner, Inc.
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Resources
Do you know what is the lifetime value of your customers? Download our FREE Customer Lifetime Value calculator and find out! Knowing the CLV is the first step towards optimizing your marketing investment for maximum ROI.
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