From the category archives:
Laying in bed this morning, eyes closed, not quite awake, I heard the NASDAQ reporter on CNBC cackle “Amohave announced their intentions to acquire Funiture.” I thought…WTF? Why is buying furniture making the news? I picked my head up turning it towards the tv and dialed in my focus on the screen….I heard wrong. It’s [...]
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For multi-national brands and companies with global operations, now is the time to invest in international PPC programs. Recent research from IAB Europe, PWC and ScreenDigest on the status of the EU online advertising market indicates moderate but solid growth of 6.5%. While the UK is tempered some, it’s the opportunity to make market in [...]
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Rant: Okay, generally the content was pretty solid. Organization needs to be tighten up with the workbook matching the slides and presentation order. What happened to the session on SEO reporting? That was a big miss. Definitely not SEO 101 which is why the 200+ of us showed up. But guys , you’ve got to [...]
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ABT – Always Be Testing
ABT is requirement for all digital marketing. If you want to improve you need to test. Pay Per Click is an ideal low cost test platform. I typically see two opposing methods of running ad copy; only having one ad running per ad group or having too many. Ultimately it depends [...]
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Sponsored Tweets? Okay so I’m a little late to the game but I’ve just come across this while checking out the Google-Shoemoney legal showdown. This is interesting but also a little slimy. So let’s say I’ve got quite a following to my twittering. For a price I could tweet about a topic dear to the [...]
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When I first heard about the Microsoft and Yahoo! deal this morning, I did what undoubtedly many others did too. I entered “yahoo microsoft deal” in the query window of my favorite search engine and waited for the search results. At the top I saw several news links, blog links, and the like. And close [...]
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Microsoft’s launched Bing a few weeks ago. As everyone is well aware, Bing (formerly MSN Search, Live Search, Live.com, Kumo?, etc.) is M’s latest attempt to catch up with Google. After “Bing-ing” for a while I found the most intriguing aspect to be the high resolution pictures – they’re darn cool. Anyway, it’s still early [...]
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We’re going to line up behind Digital. The “line” has been “on” for 40 plus years. Now of course as a marketing vehicle we can only go back to the early nineties. While everyone knows about AOL, who remembers Global Network Navigator and Spry’s Internet in a Box? I’m not trying to justify my credentials, [...]
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