From the category archives:
On June 18th Google announced that it was renaming its Content Network. Henceforth we’ll be placing ads on the Display Network, a name more reflective of Google’s myriad interlinked online properties, including YouTube, Google Finance, Gmail, Google Maps and Blogger.
This is just the latest evolution in the digital marketing space. Over the past few months [...]
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Unless you’ve been living under a rock, you’ve doubtless heard about the troubles plaguing Apple’s new and eagerly awaited iPhone 4. Yes, it’s true. Tech giant Apple, renowned for their design acumen has released a product with a serious design flaw.
The new iPhone 4, all chock full of bells and [...]
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Businesses around the world are becoming increasingly aware of the necessity of SEO to build a strong online presence. While SEO alone won’t deliver any company to all its goals, it has become an increasingly important aspect of any successful marketing strategy. Nowadays if you want to be competitive in your space, you must consider [...]
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Recently two of our clients became “victims” of trademark infringement by direct competitors. We noticed competitive ads on Google and Display Network partners Business.com and Alexa.com that followed the following format:
This ad format features the use of a trademarked term in a competitive manner, a practice Google explicitly forbids:
In the U.S., we allow some ads [...]
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Recently, the Confluence Digital team descended on the SMX Advanced conference right here in our own turf in Seattle. Here’s my top 10 list of things that I learned while attending the SEO track, in no particular order.
Bing is becoming a consideration in the search engine market, especially with the Yahoo merger.
Penalties do not usually [...]
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I was test-Googling some keywords for a client project when something caught my eye. As I refreshed the page, the right hand column slid down and new ads combining a thumbnail image and a snippet of hyperlinked, keyword-rich text popped up.
No surprise there. Google has been openly testing new search ad formats for more [...]
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My memory is a bit fuzzy now but it was probably late 1994 when I began immersing myself in the online world. I was working in U.S. sales for a manufacturer of high tech electronic equipment. Back then all there was were text based browsers (remember Archie & Veronica?). Next came GNN, Internet In [...]
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I have been assisting a friend of mine with her digital marketing needs. She’s a therapist and in the process of having a website developed for her practice. She knows she needs to have a presence online. She understands that she needs a website that is user friendly, follows SEO best practices [...]
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XtraNormal movie we created
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