by Alonso Chehade on July 02, 2011
Last week I attended the Online Marketing Summit here in Seattle. It was a great opportunity to meet and connect with others who share my passion for digital marketing. I enjoyed the event. Afterwards I was asked what my key takeaways were. There was a lot of material covered, so instead I thought I’d share my top 3 favorite presentations from the conference. I’ve selected them based on how they were delivered and how applicable I think they will be to my work. So, now the moment you’ve all (OK, the 3 people who have asked me) been waiting for… Here they are.
This was by far my favorite presentation because not only was Rand’s content something that I could take away with me and start implementing, but his presentation was more like a show. There is nothing better than laughing and learning at the same time and Rand got the A+ of the day. Some of the people at the event could not believe how shameless I was to show up like a groupie to get a picture with him at the end of his presentation. Yes. Really. See the evidence for yourself. Well what can I say; I am not afraid of letting people know that they rock at what they do.
My top takeaways from Rand’s presentation were:
You can find Rand’s presentation here.
I thought Matt’s presentation was very useful in the sense of getting us thinking of ways to cut some fat our from the content to generate more conversions by having easy to read, unique and consistent content.
My takeaways from Matt’s presentation were:
Thad did a great job at explaining how important it is to rock (yes, rock) across all marketing channels because of how they integrate to create a cohesive digital strategy. Now, at Confluence Digital we talk integration all the time, so this was an easy to agree with idea. Thad’s presentation was both informative and entertaining. He used animation making it really easy to follow what he was explaining. This was great considering the breath of the material he covered.
My key takeaway from Thad’s presentation was:
During the breaks I had so much energy that talking to other attendees wasn’t enough so I also interviewed several of them and saved the moment to share with all of you. Enjoy!
Check out my last video upload @ YouTube.com/confluencedigital
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