So, you’re using social media to market your product or service online. You look to find prospects and you hope to get them interested in what you have to offer. You spot them online under a category list and offer them a free demo or gift.
You think they would be interested and that things should go pretty well until you check back on your efforts, only to see that nobody clicked on your offer. What is missing? Here are some tips on how to be more successful.
#1 Connect with your audience in the right places
Here is the thing: people typically don’t like to connect with businesses that they never heard from before. Sure, your product is well packaged, has a lot of great benefits, even some case studies to prove your results, but you keep failing to get others to give it a try.
A direct approach may seem like a great spot to find an audience, but people are rarely open to becomimg quality prospects through this tactic. You need to approach them and start a conversation with them in places where they are receptive to engage with you.
An audience analysis tells you who your fans are, what they care about, and where they are having those conversations you want to be in.
#2 Become interesting and make them want you