Tag Archives: Web Analytics
A Mini Primer on Choosing the Right Metrics for Your Website
You’ll hear us talk about data, metrics and measurement all the time around the Confluence office. We’re unabashed geeks. One of our favorite quotes is: “If you can’t measure it, you can’t manage it”. It is variously (and credibly) attributed to Peter Drucker, W. Edwards Deming and four or five other notorious individuals. Even the [...]
6 Questions You Should Ask When Developing a Web Analytics Strategy
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu, The Art of War I’ve got a pet peeve. It’s when I hear someone talk about tactics and claim they are discussing strategy. Or vice versa. It happens time and [...]
The Evolution of Web Analytics Tech: We’ve Come a Long Way, Baby!
I was reading the latest blog post by one of the undisputed authorities in web analytics, Avinash Kaushik. He wrote a post titled: I Wish I’d Known That. [Digital Analytics Edition.] In it Avinash says: Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email sent [...]
Digital Marketing Your Way Through the Recession
A typical business spends between 2% and 5% of gross revenue on marketing annually. At least, that’s what happens in “normal” economic times. Things are different when you’re “recession marketing.” The 2010 word of the year was “austerity,” and as marketers, we are all feeling the pinch. We are being forced to do more with [...]
Web Analytics as a Business: A Brief History
The concept of web analytics, the collection and interpretation of website visitor activity, emerged around 1993. At the time it was a tool for webmasters who needed to understand activity on the site to balance throughput and ensure the site stayed up. Soon after some marketer realized that this information could be used to better [...]
The Promise of Predictive Analytics
The idea behind predictive analytics is that the data and behavioral information mined through various web analytics methods could be used to predict the behavior of website visitors and generate actionable insights for marketers. Sounds great, doesn’t it? Well, sure, but not everyone agrees it’s even possible. A while back Avinash Kaushik argued convincingly that [...]
Preamble
It’s been a long road to the get this point. All things considered, probably close to seven years. While we’re excited to get going and face the challenge of building a new business, it unfortunate the last six years ended the way they did. On a positive note, I am personally more motivated than ever. [...]
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