Tag Archives: Web Analytics

6 Questions You Should Ask When Developing a Web Analytics Strategy

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu, The Art of War I’ve got a pet peeve. It’s when I hear someone talk about tactics and claim they are discussing strategy. Or vice versa. It happens time and […]

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A Mini Primer on Choosing the Right Metrics for Your Website

You’ll hear us talk about data, metrics and measurement all the time around the Confluence office. We’re unabashed geeks. One of our favorite quotes is: “If you can’t measure it, you can’t manage it”. It is variously (and credibly) attributed to Peter Drucker, W. Edwards Deming and four or five other notorious individuals. Even the […]

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The Evolution of Web Analytics Tech: We’ve Come a Long Way, Baby!

I was reading the latest blog post by one of the undisputed authorities in web analytics, Avinash Kaushik. He wrote a post titled: I Wish I’d Known That. [Digital Analytics Edition.] In it Avinash says:   Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email […]

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Web Analytics as a Business: A Brief History

The concept of web analytics, the collection and interpretation of website visitor activity, emerged around 1993. At the time it was a tool for webmasters who needed to understand activity on the site to balance throughput and ensure the site stayed up. Soon after some marketer realized that this information could be used to better […]

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