Tag Archives: social media
3 Quick Tips for Making Your Facebook Page Posts Irresistible
I’m glad you’re interested in making the best out of your Facebook posts but let’s first get on the same page as far as what it is that you’re trying to accomplish with your posts. You want your posts to get maximum exposure/reach You want your posts to start conversations and get comments You [...]
Political Marketing: Jay Inslee vs Rob McKenna for WA State Governor
Getting Your (Political) Message Out, Then & Now Running for political office has always been about spreading your message to the widest audience. The candidate with the ability to reach the greater number of constituents would have the advantage of being able to gather more supporters, thus – in theory – leading to a higher [...]
How to Get People Talking About You: An Interview with Andy Karuza
How to get others talking about you, your business, your product, or your service? Word of mouth can give you social proof. Social proof will make you a likeable candidate to talk to or do business with; and this is exactly how I learned about a young entrepreneur here in Seattle and CEO of branddbuddee.com, Andy [...]
What Musicians Can Learn from Blue Scholars’ Social Media
Photo Credit: Blue Scholars Facebook Page The Blue Scholars is a Seattle-based music group who has been able to forego signing a deal with a record label by distributing and marketing their content by themselves through the use of social media. As a fan of their work and after recently attending a social media event [...]
Two Google+ Bugs You’ll Want To Know About
Since Google introduced the long-awaited business pages on Google+ I spent some time developing and configuring the page for our business as well as checking out the various features of this new(ish) social media platform. In the process I ran into a couple annoying bugs I though I would share with you in the hope of [...]
What Can We Learn from Klout Stars?
There is nothing better than learning how to rock in social media from the “Doers” instead of the “Talkers”, which is why I am big a fan of the Klout Stars series. The blog series highlights top influencers in social media and how they got to where they are today. That said, in my experience, even [...]
Money Can’t Buy You Love, But It Can Buy You Like: A Look at Facebook Fan Sellers
Let’s face it, whether you like it or not (no pun intended), if you’re trying to compete for eyeballs in today’s digital space, it’s likely that Facebook likes matter to you. If you are a private person with a personal blog you’re pushing to Facebook and sharing with your network, then likes are one way [...]
A Systematic Approach for Creating Engaging Facebook Content
Recently I have spent some time reviewing different sources of “How To’s” and “Tips” for creating Facebook Page content that would engage existing fans and attract new ones. One of my favorite tips is #7 from Guy Kawasaki’s 12 Pillars of Enchantment: Always be photographing. Guy has got it right when he remarks that Facebook is a [...]
5 Reasons Why Rob McKenna is Winning over Jay Inslee with Social Media
We’ve all seen the power of the Internet during Obama’s historic campaign in 2008. Candidate Obama used social media to win hearts and minds, influencing people and attracting followers to his campaign. Since then it has become standard for political campaigns to reach out to potential donors, volunteers, and voters through social media. Candidates now [...]
Media Planning for Lead Generation and Customer Acquisition
The digital media budgeting question comes up often in the course of interacting with prospects and clients. It typicaly leads to an interesting discussion. Clients often assume that we follow a manual with the exact formula for the optimal mix of digital tactics like Search Engine Optimization (SEO), Paid Search (PPC), Social Media Marketing or Display Advertising. I only wish it were that [...]
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