Tag Archives: SEO
Should You Rush and Implement the rel=”author” Tag on Your Site?
(Image credit: Search Engine Land) A client asked us the other day whether she should start using the rel=”author” tag for key content creators for her company’s website and link it to each author’s Google+ profile for enhance search visiblity. The client generates a substantial volume of great (valuable and engaging) content by several team members [...]
Our SEO Top 20 Features Checklist for eCommerce Content Management Systems (CMS)
If you are a manager of an eCommerce website and you’re looking to make a switch of your content management system, SEO capabilities must be a central part of the decision. Recently we have had the opportunity to work with several clients who were going through this process, so the question of selecting the “right” [...]
Can You Really Become an Internet Marketing Expert in 8 Weeks?
If you saw an ad that said “take our super-duper online course and become a financial expert in 8 weeks!” would you believe it to be possible? But more importantly, would you feel comfortable handing over your investment portfolio to a grad of the program to manage? No? Well, me neither. I don’t believe it [...]
Improving Visibility and Enhancing SEO with Online Local Business Listings
Google, Bing and Yahoo offer online business listings to help promote your business to local Internet users. Claiming, adding, and validating your online business listing page in the local business directories can increase your business and website traffic, enhance your search engine optimization efforts, attract new customers, and reduce your marketing costs by increasing your [...]
Ajax and SEO: Can They Play Nice?
Ajax and SEO are like oil and water. They don’t mix. Like with Flash, using Ajax on your site to present non-critical information to viewers can enhance the user experience and add interactivity and pizazz to your site. Using Ajax to completely implement your site design presents challenges for the search engines. However, with the [...]
The Power of Online Reviews for SEO
Before the Internet, business was all about the customer. It still is. Except that now, instead of sharing their experience with their friends and neighbors, your customers can tell the world—or, at least the part of the world with Internet access. In addition to exchanges on social sites like Facebook, online interest groups and discussion [...]
Infographics for SEO
Infographics, those colorful and familiar data charts made popular first by USA Today and now appearing everywhere, are a great way to build your inbound link profile – both inbound link numbers and domain diversity — with very little effort on your part. These graphics, illustrations, and charts appeal to the approximately 65 percent of [...]
Digital Marketing Your Way Through the Recession
A typical business spends between 2% and 5% of gross revenue on marketing annually. At least, that’s what happens in “normal” economic times. Things are different when you’re “recession marketing.” The 2010 word of the year was “austerity,” and as marketers, we are all feeling the pinch. We are being forced to do more with [...]
Ch-ch-ch-changes and the Evolving Nomenclature of Search
On June 18th Google announced that it was renaming its Content Network. Henceforth we’ll be placing ads on the Display Network, a name more reflective of Google’s myriad interlinked online properties, including YouTube, Google Finance, Gmail, Google Maps and Blogger. This is just the latest evolution in the digital marketing space. Over the past few [...]
SEO 101: Your Online Presence
Businesses around the world are becoming increasingly aware of the necessity of SEO to build a strong online presence. While SEO alone won’t deliver any company to all its goals, it has become an increasingly important aspect of any successful marketing strategy. Nowadays if you want to be competitive in your space, you must consider [...]
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