Tag Archives: PPC
Can You Really Become an Internet Marketing Expert in 8 Weeks?
If you saw an ad that said “take our super-duper online course and become a financial expert in 8 weeks!” would you believe it to be possible? But more importantly, would you feel comfortable handing over your investment portfolio to a grad of the program to manage? No? Well, me neither. I don’t believe it [...]
Top Ten Pointers to Spring Cleaning Your Paid Search Campaign
Spring is finally here. It’s by far my favorite time of year in Seattle. This city of avid gardeners bursts into shades of green and colorful bloom starting in April (but don’t tell anyone, we like our rainy city reputation). More significantly for those of us in the business of selling goods or services the [...]
Digital Marketing Your Way Through the Recession
A typical business spends between 2% and 5% of gross revenue on marketing annually. At least, that’s what happens in “normal” economic times. Things are different when you’re “recession marketing.” The 2010 word of the year was “austerity,” and as marketers, we are all feeling the pinch. We are being forced to do more with [...]
Ch-ch-ch-changes and the Evolving Nomenclature of Search
On June 18th Google announced that it was renaming its Content Network. Henceforth we’ll be placing ads on the Display Network, a name more reflective of Google’s myriad interlinked online properties, including YouTube, Google Finance, Gmail, Google Maps and Blogger. This is just the latest evolution in the digital marketing space. Over the past few [...]
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